Demand for home health care and home care services is rapidly increasing, as our aging population (U.S. citizens over the age of 65) is projected to double in the next 20 years and reach 88 million by 2050.
Despite this increasing demand, few job seekers are interested in home health care and home care careers. On the home care side, for example, 65 percent of caregivers are always looking for a better job, while 97 percent would be open to a new job opportunity at any given time.
To excite top talent about joining your home health care agency or home care agency in today’s competitive hiring market, you need strong, compelling job descriptions.
Write Compelling Job Descriptions to Attract Quality Home Health Care Candidates and Home Care Candidates
The goal of any job description is to get prospective job applicants excited about the possibility of working for your home health care agency or home care agency. Between a historically-low unemployment rate and limited interest in home health care and home care careers, your agency needs strong job descriptions to stand out and attract talent from both inside and outside the industry.
Rather than only focusing on the requirements of the job, answer the “What’s in it for me?” question the best applicants have by outlining benefits and what it’s like to work for your agency.
You should lead any home health care job description or home care job description with information about your agency. Explain why it’s a great place to work or do business.
Things you must include in the company overview:
- Company location – Where are you based and what is the travel schedule like?
- Company history – When was the company founded, and what makes it unique?
- Culture – What is it like to work for your agency? Are you family-oriented? Patient-focused?
- Awards – Has your agency been recognized by their industry or community as a great place to work?
- Community involvement – What kinds of charitable work does the company foster?
- Career growth – What types of career paths do you support at your agency?
Embrace the company benefits sections of your home health care job descriptions or home care job descriptions to list everything you have to offer employees. This can include:
- Vacation time
- Discounts (on uniforms or other required supplies)
- Unique holidays observed (birthdays and anniversaries)
- Discounts on community events
- Business partnerships (including gym membership discounts and wireless discounts)
- Reimbursements you provide (such as for certifications and college courses)
- Professional development you offer (paid training or other certifications for employees)
- What type of commitment you make to work life balance.
Beyond your job descriptions, a strong company overview and benefits should be highlighted on your career site – along with employee testimonials and more specifics on the career path – so engaged candidates can see what it’s like to work at your agency.
Download our full eBook,, “Top Job Descriptions in Home Health Care and Home Care,” below for additional best practices and job descriptions for common home health care jobs and home care jobs, including:
- Home Health Aide (HHA, STNA, CHHA or PCA)
- Certified Nursing Assistant (CNA)
- Registered Nurse
- Licensed Practical Nurse (LPN/LVN)
- Infusion Nurse
- Director of Nursing
- Business Development Specialist/Manager
- Outreach Coordinator
- Office Manager/Coordinator