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Join Hireology and Automotive News for Elevate and Retail Forum: Chicago, taking place September 14-15, 2020.

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Be the first to get Elevate details and early bird pricing as soon as it’s released in early 2020. Scroll down for details on what to expect.

Elevate Your Team

Prepare your dealership for tomorrow by joining fellow retail automotive HR leaders, along with their General Managers and Dealer Principals from across the country. At Elevate 2019, you’ll have the opportunity to discuss strategy and tactically build your 2020 people strategy.

A provided People Strategy Playbook will guide the day’s discussions. We’ll focus on hiring and talent management trends, outline competencies, and formally develop plans to set your dealership up for success in 2020.

Glean insights from your peers and industry thought leaders in both large- and small-group discussions. Attend Elevate so you don’t miss the opportunity to connect, collaborate and champion the people side of your dealership.

Our 2019 Agenda

See what we presented in 2019 to get a sense for our content-packed day. All sessions will be non-promotional and purely educational in nature. The goal is to provide high-quality material with tactical take-aways through a mix of practical, leadership and inspirational content.

10:00 AM – 10:15 AM

Opening by Jason Stein, Vice President/Publisher at Automotive News and Adam Robinson, Co-Founder and CEO at Hireology

Content Highlights: The importance of people operations in automotive retail and why Automotive News and Hireology will partner for Elevate and other events over the next three years.

10:15 AM – 11:00 AM

Keynote: Cheryl Miller, newly-appointed CEO at AutoNation

Content Highlights: How the largest dealership group is thinking about its people strategy to drive growth and performance.

11:00 AM – 12:00 PM

Keynote: Adam Robinson, Co-Founder and CEO at Hireology

Content Highlights: Why you need to put people at the center of your business model; creating a compelling customer experience for your ultimate customer – your people.

12:00 PM – 12:45 PM

Lunch Buffet

12:45 PM – 1:15 PM

NADA Economics & Composite, Co-Presented by NADA and Hireology

Content Highlights: Industry benchmarks and insights on the state of human capital in retail automotive.

1:15 PM – 1:45 PM

Human Capital KPI Workshop

1:45 PM – 2:30 PM

Recruitment Marketing Panel: Led by Jason Stein, Vice President/Publisher at Automotive News

2:30 PM – 3:00 PM

Recruitment Marketing Best Practices Workshop

Content Highlights: As a table and led by an expert moderator, discuss best practices and share other strategies to drive recruitment marketing results.

3:00 PM – 3:15 PM

Networking Break

3:15 PM – 3:45 PM

Tamara Darvish, President, U.S. Operations, AutoCanada

3:45 PM – 4:00 PM

Q&A with Tamara Darvish

4:00 PM – 4:30 PM

Denise Bindelglass, Chief Human Resources Officer, ActiveCampaign

4:30 PM – 4:45 PM

Q&A with Denise Bindelglass

4:45 PM – 5:00 PM

Wrap Up

5:30 PM – 6:00 PM

Trolleys to Cocktail Hour at the Four Seasons, Chicago

Who Should Attend Elevate 2020

From DPs and GMs to HR directors, sales and fixed ops managers, Elevate will benefit those looking to get ahead on the people side of the business.

Join us at the only people strategy summit in retail automotive for a full day of knowledge sharing, working sessions, and actionable takeaways to build your best dealership team.

Elevate is great for all dealership professionals:

  • Dealer Principals
  • Chief Financial Officers
  • General Managers
  • HR Executives
  • Fixed-Ops Managers
I felt inspired by others and loved the best practice sharing. Why wouldn't you want the opportunity to network and learn with others looking to improve their dealership people processes?
Sherry Schultz
EVP, Chief Human Resources Officer at Walser Automotive Group

Join us at Elevate 2020

Monday, September 14th, 2020

Four Seasons Chicago

120 E Delaware Pl, Chicago, IL 60611

Tel: (312) 280-8800


Retail Forum follows Elevate on Tuesday September 15th

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