Durango Motor Company, located on the western slope in Durango, Colorado, is an established dealership with over 180 employees. The dealership’s hiring manager, Sarah Brandt, plays a vital role in shaping an efficient and personalized hiring process. Hiring top talent is a key priority as the dealership grows, considering plans to expand facilities and grow its team to over 200 employees on the horizon in 2025.
With Hireology, Sarah has refined and customized the dealership’s hiring practices, ensuring they align with their evolving needs and culture. By leveraging the platform’s flexibility and tools, she has created a streamlined, effective workflow that supports applicant volume and quality, enabling Durango Motor Company to thrive, thus enabling the team to keep guests happy, safe, and on the road.
Challenges Turned Opportunities:
Shaping Success Through Hireology
What could have been roadblocks became opportunities for growth and optimization with Hireology’s partnership and support.
Managing a Growing Volume of Applicants
Reflecting on Durango Motor Company’s applicant volume, the total number of applicants has grown by over 47% from 2023 to 2024, posing a significant challenge to the hiring process.
Without an efficient system, managing this massive increase in applicant volume could have been overwhelming for Sarah. Hireology’s centralized platform allowed Sarah to stay organized and process applications efficiently, ensuring no candidate was overlooked. Hireology’s intuitive applicant tracking is available on desktop and mobile for easy access, plus it’s integrated with job boards, social media sites, and your brand’s career website. With built-in interview guides, skills tests, references, and background checks, Sarah had an arsenal of tools readily available. Robust reporting provided a window into the hiring velocity and changed overtime.
“Everything lives in one spot. I don’t have to chase around platforms like Indeed—
it’s all right there for me to review.” – Sarah Brandt
Personalizing Candidate Screening for Better Results
One of Sarah’s priorities has been to customize the hiring process to meet the unique needs of different departments within Durango Motor Company. Automotive dealerships rely on a wide range of roles, from administrative and customer-facing positions to sales consultants, service technicians, and specialized roles like detailers and window tinting experts. Each role requires a specific set of skills and qualities, and Hireology has allowed Sarah to refine her approach to ensure the hiring process aligns with the requirements of each position.
Sarah has customized interview guides, pre-screen surveys, and job descriptions to better communicate with diverse audiences and attract top candidates. She has tailored interview questions to reflect the nuances of different roles—for instance, creating specific and separate sets of questions for administrative positions versus service-side jobs.
“I’ve gone in and tailored everything—interview questions, surveys, you name it. It’s just nice to have a system that lets me make it more personal and effective.” – Sarah Brandt
Sarah has also embraced Hireology’s scoring tools to add structure and consistency to her evaluation process. By incorporating these tools into interviews, she has begun building a more standardized way for managers to provide feedback, compare candidates, and make more informed hiring decisions. Now, Sarah can identify candidates who meet the job requirements and align with the dealership’s culture, resulting in stronger hires and better retention.
Supporting Career Events and Recruitment Initiatives
Durango Motor Company has found career fairs and recruitment events to be a highly effective way to connect with candidates, particularly for technical roles. With the help of Hireology’s mobile-friendly features, these events have become even more productive. By generating a QR code linked directly to their Hireology-powered careers page, Durango Motor Company has made it simple for candidates to view and apply for open positions on the spot. This eliminates the need for manual follow-ups or directing candidates to other platforms like Indeed.
“We’ve been going to career fairs to recruit technicians. In August, we hired 3 out of 4 people we interviewed, and they’re now part of our team.” – Sarah Brandt
This seamless integration of Hireology’s tools has allowed Durango Motor Company to focus on building relationships with quality candidates during events while ensuring a smooth, tech-enabled application process.
Leveraging Background Checks
Hireology integrates background checks with Accurate, the top provider of employment background screening services in the country. Background checks have become an essential tool in Durango Motor Company’s hiring process. Initially, background checks were only conducted for sales and management positions, as these roles required licensing. However, with Hireology’s easy-to-use platform, Sarah has expanded the use of background checks to all hires, ensuring every candidate is properly vetted before joining the team. This feature provides Sarah with the confidence to make informed hiring decisions while staying compliant with industry requirements.
Results That Speak for Themselves
Since implementing Hireology, Durango Motor Company has achieved significant improvements in its hiring process:
- Streamlined Hiring:
Sarah has managed a 47% increase in applicants while still focusing on quality. Hireology’s scheduling and interview tools have saved her time and effort to focus on people rather than process.
- Career Event Success:
The dealership has successfully recruited technicians and apprentices through career fairs, thanks to Hireology’s support
- Retention and Culture Improvements
A more tailored hiring process and leadership initiatives have led to stronger retention and a more cohesive workplace culture.
The Power of Partnership
Durango Motor Company’s hiring success is a testament to the powerful partnership of a forward-thinking hiring manager and a robust, flexible hiring platform like Hireology. The platform’s centralized dashboard, integrated features like background checks and surveys, and mobile-friendly capabilities have allowed Sarah to focus on connecting with people.
As Durango Motor Company continues to grow, Hireology remains an integral partner in Durango Motor Company’s hiring strategy, helping them build a strong, cohesive team that keeps their guests happy, safe, and on the road.
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