Brightstar Care
How a leading healthcare agency put the right hiring process in place to hire tens of thousands of caregivers
Connecting with dependable healthcare talent like never before
Brightstar Care is one of the nation’s leading home health care providers, helping provide care and wellness for tens of thousands of patients across the country.
In 2015, Brightstar corporate selected Hireology as the preferred applicant tracking platform for their 200+ locations nationwide.
By working closely together, Hireology and Brightstar Care established a uniform hiring process for all Brightstar locations to ensure consistency and compliance across all locations.
Finding Healthcare Talent
Beyond the centralized process, Brightstar and Hireology partnered to establish best practices for job descriptions, hiring steps, and pre-screen surveys to ensure individual hiring managers at each Brightstar location – who were already stretched thin – could concentrate on managing their locations instead of administrative-intensive tasks.
With a new hiring process in place, Brightstar Care could also focus on building a strong employment brand across the 200+ locations. A home health care provider like Brightstar had a considerable reputation to uphold, so a consistent applicant experience was desired no matter where a potential employee was located.
Beyond establishing a process and building a brand, Hireology partnered with Brightstar care in 2018 to test our next-generation recruitment ads. With the difficulty to find caregivers and registered nurses across various markets, Brightstar relied on Hireology’s programmatic solution that reached job boards, social media, and niche caregiver networks at scale to find great home health care talent, with promising results.
Applicant Tracking
By partnering closely with Brightstar, Hireology has helped these locations hire tens of thousands of people, and screen many more, saving managers countless time from the overall hiring process. The process allows for Brightstar locations across the country – in rural markets as well as in urban locations – to complete the hiring process and secure the most in-demand talent like registered nurses far faster than their competitors.
Tools like prescreen surveys also help hiring managers prioritize top applicants. These surveys also allow for knock out questions, so applicants without specific qualifications, availability, or capabilities can be immediately de-prioritized without wasting a hiring manager’s time.
Career Site
For many top applicants, the career site is the first introduction to the brand. Hireology helped Brightstar transform their career site efforts into an online experience that convinces top caregiving talent to apply.
Across all locations, Brightstar career sites drive 11% of total applicants and are responsible for 45% of all eventual hires. With the need for great caregiver talent only increasing, having the career site be a critical recruitment tool is setting up Brightstar locations for long-term success while decreasing the need for paid job boards and other recruiting efforts.
Driving Healthcare Applicants
For many top applicants, the career site is the first introduction to the brand. Hireology helped Brightstar transform their career site efforts into an online experience that convinces top caregiving talent to apply.
Across all locations, Brightstar career sites drive 11% of total applicants and are responsible for 45% of all eventual hires. With the need for great caregiver talent only increasing, having the career site be a critical recruitment tool is setting up Brightstar locations for long-term success while decreasing the need for paid job boards and other recruiting efforts.
As the demand for quality and dependable healthcare workers only increases, Brightstar will continue to leverage its career site and centralized hiring process to provide an exceptional candidate experience and hiring process that helps identify top performers and allows them to onboard quickly so they can provide immediate patient care.
