Press Release: Anytime Fitness Firms up Hiring Strategy to Compete for Quality Personal Trainers

By Team Hireology,
April 17, 2018

World’s Fastest Growing Gym Franchise Gets Proactive with Hireology Platform, Strong Employee Brand

Recruiting top-notch personal trainers to support the active lifestyles of over 3 million members across 4,000 gyms can feel like a strenuous, never-ending workout. Between managers, trainers and other staff, Anytime Fitness, and its franchisees, keep more than 20,000 positions filled across its constantly growing franchise system.

Anytime Fitness confronts the staffing challenge with the same competitive fervor that’s kept it the world’s fastest growing fitness center for the past 10 consecutive years. Along with a focus on building a strong employee brand, the booming gym franchise invests in a strategic approach to recruitment, including the use of innovative technology, Hireology, an integrated hiring and talent management platform.

Chuck Runyon, CEO and co-founder of Anytime Fitness, said recruiting the right candidates is essential to Anytime Fitness’ success. The brand focuses on four pillars: people (empowering and investing in employees); purpose (enriching people’s lives and improving the planet); profits (placing importance on growth and investments) and play (fostering an enjoyable workplace).

“With a mission to improve the self-esteem of the world, we’ve got to have the right people in place interacting with and inspiring members,” said Chuck Runyon, CEO of Anytime Fitness. “Hireology’s platform and proactive hiring solutions gives us an edge in finding the best candidates. Gyms that use Hireology see not only more applicants, but the best, most suitable candidates that fit our culture.”

Anytime Fitness franchises opting into the Hireology platform can:

  • Customize a recruiting strategy for their location. The program offers flexible options for owners who may have multiple locations to meet their hiring objectives.
  • Develop effective job descriptions tailored for in-demand talent, while also showcasing employee testimonials, company culture and core values.
  • Quickly identify the most qualified applicants. When a potential employee submits an application, the hiring and talent management system automatically sends pre-screen surveys and skills assessments.
  • Efficiently schedule, conduct interviews and create customized interview questions to help franchisees objectively assess each candidate.

Read the full press release here.

For more information on how Hireology can help your fitness business build your best team, see a demo today.

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