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Hiring Barometer: January 2025 Edition

A Note from the CEO

As we analyze the January 2025 Employment Situation Summary data from the Bureau of Labor Statistics, we see a mix of positive trends and persistent roadblocks. At Hireology, we partner with businesses in industries such as automotive retail and hospitality— sectors that not only employ people but shape lives and communities. Today, these industries face similar pressures: navigating a tight labor market, managing rising wages, and retaining top talent. The right strategies and tools can make a difference, helping your organization thrive amidst these changes. Let’s dive into the numbers and explore how businesses can build and maintain a strong workforce in today’s competitive hiring landscape.

Key Trends at a Glance

Here are the top takeaways from the January 2025 Employment Situation Summary data, along with comparisons to data from December 2024 to provide context:

  1. Job Growth Slows but Remains Positive: Nonfarm payroll employment rose by 187,000 jobs in January, down from 239,000 in December. While this marks a slight slowdown, it reflects a steady demand for labor despite economic uncertainty.
  2. Wage Growth Persists: Average hourly earnings increased by 0.5% in January, with an annual wage growth of 4.5% across industries. Healthcare and automotive retail led the way with year-over-year increases of 5.3% and 4.5%, respectively.
  3. Job Openings Outpace Hires: Across industries, the number of open roles exceeds the number of hires, reflecting fierce competition among employers for skilled workers.

Deep Dive: Industry-Specific Insights

Automotive Retail

Adjusting to a Tight Labor Market

The automotive retail industry continues to experience labor shortages, with wages rising 4.5% year-over-year as businesses compete for skilled workers. 

What This Means for Dealerships:

To remain competitive, dealerships need to position themselves as employers of choice. Today’s job seekers are looking for more than just a paycheck—they’re drawn to opportunities for career advancement, flexible work schedules, a positive company culture, and an efficient hiring process. By showcasing these aspects on your careers page and within job descriptions, businesses can effectively “market” their roles to attract top-tier talent.

How Hireology Can Help:

  • Centralize hiring efforts to reduce time-to-hire and ensure all candidates are reviewed efficiently. 
  • Build a compelling employer brand with tailored job descriptions and career growth opportunities to attract top talent.

Hospitality

Recovery with Roadblocks

The hospitality sector added 65,000 jobs in January, signaling ongoing demand for travel and leisure. However, turnover remains a significant challenge. Employers face pressure to fill roles quickly to avoid lost revenue or compromised service quality.

What This Means for Hospitality Businesses:

Hiring efficiency and retention are critical to provide guests with a high quality experience. Every unfilled position translates to lost opportunities and reduced service quality, making it essential to prioritize filling roles with qualified candidates. 

How Hireology Can Help:

  • Leverage automated job distribution tools to reach qualified candidates across leading job boards with ease.
  • Provide new hires with a seamless onboarding experience to reduce first-year turnover—a key issue in the hospitality sector.

Healthcare and Facilities-Based Care

Rising Demand, Rising Costs

Healthcare and facilities-based care employers face rising demand for services, increasing labor costs, and high turnover. In January, the healthcare sector added 44,000 jobs, but wages grew by 5.3% year-over-year, reflecting the challenges of attracting and retaining talent.

What This Means for Care Providers:

With increasing wages and high turnover, employers must focus on proactive strategies to engage and support their workforce to reduce employee turnover. This can be implemented in various steps in the employee’s hiring journey, particularly in onboarding. 

How Hireology Can Help:

  • Surveys and skills tests in the interview process can help address retention risks early.
  • Automate interview scheduling and streamline hiring processes, allowing HR teams to focus on connecting with talented candidates.

Actionable Takeaways for Employers

In light of these trends, here are three steps to navigate today’s labor market challenges:

  1. Prioritize Retention: Retaining employees is more cost-effective than replacing them. Invest in building a supportive culture where employees feel valued and engaged.
  2. Streamline Hiring Process: A slow or disorganized process can cost you great candidates. Use a centralized Applicant Tracking System (ATS) tool to help your organization move quickly and efficiently to secure top talent.
  3. Stand Out as an Employer of Choice: In today’s competitive market, your employer brand is your secret weapon. Showcase your mission, values, and benefits to make candidates see your roles as irresistible opportunities. Think of hiring like marketing—use job descriptions, your careers page, and more to “sell” your company and attract top talent.

Looking Ahead

As we move into February and beyond, many of these trends are expected to persist. Wage growth and labor shortages will likely continue, particularly in high-demand industries like hospitality and healthcare. Employers should double down on strategies that attract and retain high-quality talent to stay competitive. 

The labor market is constantly evolving, but one thing remains true: great people are the foundation of every successful business. At Hireology, we’re here to help your business build great teams that drive success. Let’s work together to tackle today’s challenges and build a workforce ready for the future: see Hireology in action in a helpful demonstration. 

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