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What You’re Missing if You’re Only Using an ATS for Hiring

By Beth Kempton

Without the right tools and processes in place, hiring can be overwhelming and time consuming. In fact, HR decision makers spend an average of 12 hours a week on administrative tasks, such as answering emails, scheduling interviews and managing job boards.

To save time and make hiring more efficient, many HR leaders tap into hiring software solutions. About 75 percent of recruiters and talent managers use some form of recruiting or applicant tracking software (ATS). While an ATS is an effective tool if you’re just starting out with organizing your hiring process, this type of software has some limitations.

An ATS can help your organization make the transition from paper-based or email applications to storing candidate data and managing the hiring process in a centralized platform, but in many cases, the capabilities end here.

Hireology started out as a simple applicant tracking system several years ago but based on continuously addressing customer feedback, we’ve expanded our offerings significantly and now offer a full-stack recruitment candidate relationship management (CRM) platform. See below for a several ways your team can benefit from partnering with a recruitment CRM platform, rather than relying solely on an ATS.

Attract Quality Applicants

Standalone applicant tracking systems often lack the features you need to effectively attract quality candidates – or these features are either limited or only available with added fees. With a recruitment CRM platform, everything you need to attract top talent is integrated into the platform.

Using a recruitment CRM platform, optimize your job descriptions to ensure you’re reaching candidates where they’re searching for open roles. Also diversify your recruitment marketing channels through integrated job boards – including national, local and niche, industry-specific job boards.

Further drive qualified job seekers to your open roles with a strong employment brand. A key feature of a recruitment CRM platform like Hireology is integrated career sites. The most engaged job seekers apply to open roles directly on company career sites, rather than simply clicking “apply” across several job boards. A Hireology career site will help you excite candidates by sharing information they care about most – such as an overview of your culture, core values, career paths, pay stability and work-life balance.

Boost Your Hiring Efficiency

Once job seekers apply to your open roles, either via your career site, a job board or another channel, they’ll automatically be added to your hiring process within the recruitment CRM platform. Many simple ATS solutions lack the steps and capabilities you need to make hiring as efficient as possible.

With a recruitment CRM platform, your team can avoid wasting time manually reviewing applicants who aren’t a fit for your open roles by using automated prescreen surveys. Prescreen surveys are automatically sent to prospective candidates as soon as they apply. These surveys can include knock-out questions, to help you rest assured knowing only the most qualified candidates move on to the next step in the hiring process.

A recruitment CRM platform also makes the interview process easier on your team. Role-specific interview guides and automated scoring help you complete efficient, objective interviews. And once candidates ace their interviews, verify their background and experience using integrated background and reference checks.

Throughout the hiring process, a recruitment CRM platform also helps you keep candidates engaged and excited about joining your team. While a simple ATS might have some baseline email capabilities, candidates get frustrated when they are left waiting to hear about the next steps in the hiring process. A recruitment CRM platform like Hireology includes candidate text messaging, to ensure your team stays in communication with candidates every step of the way.

Integrate Employees Post-Hire

With a traditional applicant tracking system, the transition from candidate to employee can be complicated. But by tapping into a recruitment CRM platform, you can empower new hires to onboard and get up to speed quickly with seamless integrations to your other HR systems.

By partnering with a recruitment CRM platform like Hireology, you can make a seamless transition by electronically sending new hire data to your digital onboarding process immediately after making each hire. Further manage payroll, taxes, scheduling, compliance and more through industry-leading post-hire integration partners.

Measure the Success of Your Hiring Efforts

Low-cost ATS providers often lack the tracking capabilities to demonstrate the value of your recruitment marketing and hiring efforts – or charge added fees for this data. And without this data, your team can’t accurately measure whether or not the ATS is driving value for your business.

Hireology is the only platform with easy-to understand analytics that provide clear insight into such questions as: How fast am I hiring? Is everyone following the process? Where are my best candidates coming from?

Armed with this data, your team can better understand points of strength and weakness with your recruitment marketing and hiring, and receive actionable next steps for improvement, helping you continue to see value from the recruitment CRM platform.

An applicant tracking system is a great starting point for any small business that doesn’t have a hiring process in place. But it has limited capabilities when it comes to attracting talent, improving your hiring efficiency and boosting post-hire productivity. By instead enlisting the help of a recruitment CRM platform, you can build your best team in today’s competitive hiring market while saving time and money. Learn more about how Hireology can help you transform your recruitment marketing and hiring efforts – see a demo today.

About the Author

Beth is the content strategist on Hireology’s marketing team, responsible for creating compelling blog posts, eBooks, marketing materials and other content. Her background includes five years of experience at a B2B digital marketing agency, where she crafted content for a variety of clients, including several in the HR technology space. Before beginning her career, Beth attended Loyola University Chicago, where she studied advertising and public relations.

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