The Technician Shortage is Costing You Money Every Day.
Your GM iMR Funds Can Help — and Hireology Makes It Simple.
Hireology is purpose-built for retail automotive and now available to GM dealers through our partnership with Parts iMR. Attract more qualified technicians, move applicants through your pipeline faster, and fill open roles before they impact your operations and your bottom line. GM dealers can fund Hireology through both their Parts iMR and Sales iMR funds — so whether you’re already using Sales iMR or looking to put your Parts funds to work, getting started is easier than ever.
Real Dealer Data
Proven Results for 600+ GM Dealers
Currently Using Hireology
Applicants
2×
more vs. 2024
year over year
Hires Made
2.5×
more vs. 2024
across the dealer network
First Review
0.4d
faster to first review
time to first candidate review
Time to Hire
1.7d
faster to hire
total time-to-hire
Platform Overview
Everything You Need to Hire Efficiently —
In One Place
From attracting applicants to onboarding your newest hire, Hireology gives GM dealers a complete, easy-to-use platform built for the way dealerships actually operate.
Applicant Tracking System
Centralized hiring workflows, job distribution, scheduling, and communications that keep candidates moving and managers in control.
Branded Career Site
Showcase your dealership culture and employment brand to attract the right technicians before they look elsewhere.
Employee Referrals
Tap your existing team to surface qualified candidates and build your pipeline from within.
Reference & Background Checks
Make confident hiring decisions with integrated verifications built right into your workflow.
Trusted by GM Dealers Nationwide
A proven platform built specifically for automotive hiring —
not adapted from something generic.
Customer Testimonial
For us, Hireology is a complete solution. It's more than a strategic partnership — it's more like an extension of our own business. It has allowed us to have 4, 5 more people on board without having 4, 5 more people on board.
Bo Mandal
Dealer Principal, Mandal Buick GMC
Simple, Fast and Fundable with GM iMR
All GM dealerships are eligible. Reach out to Hireology — we’ll recommend the right solutions, handle setup, and walk you through the iMR claims process. Fast implementation, designed for how dealerships actually operate.
