Healthmark Services, a senior care organization operating seven assisted living communities and two skilled nursing facilities, needed to replace fragmented, paper-heavy onboarding and site-by-site job advertising with a centralized, modern process.
After connecting with the Hireology team at a conference, Healthmark Services’ Chief Operating Officer Lori Cooper recognized that Hireology would meet the team’s needs and personally drove adoption across locations. Today, with Hireology, Lori maintains enterprise-level visibility while empowering each community to move quickly and consistently.
Why Healthmark Services Chose Hireology
Hireology gives Healthmark COO, Lori, centralized oversight without slowing down hiring in the field — so her corporate teams can set standards while each community keeps the candidate experience moving fast.
- Centralized visibility and accountability: With enterprise access, Lori can view all facilities, see applicant volume per job, and nudge teams to move on candidates — “If hiring managers are concerned about an open position… I’m able to see and tell them, you have 12 applicants!”
- Flexible role-based access: Jobs may be posted by Lori, administrators, business office managers, or department managers— because the platform is “so easy” and “very intuitive”.
- Built-in efficiency tools: Hireology’s Beaker AI builds engaging job descriptions to attract applicants, along with built-in rejection letters templates help prevent ghosting and maintain a respectful candidate experience.
- Measurable reach: Instead of each facility posting separately on job boards, Hireology distributes postings across multiple job sites, including Indeed from a single place.
Hiring For How You Operate: From 6‑inch Binders To Mobile-First Onboarding
Previously, the onboarding process was inconsistent and burdensome: every facility did its own process, new hires received a six‑inch binder, and business office managers ran a four‑hour orientation every day consuming huge chunks of time. With Hireology, the onboarding process now lives in an online, mobile-friendly experience that candidates can complete “from the comfort of their couch,” with auditable proof of completion — giving managers “their life back” and delivering a more modern first impression.
Centralized Strategy, Local Execution
- Corporate-first oversight: Lori monitors applicant flow and usage across all locations and can see whether teams are working their pipelines.
- Distributed execution: Local administrators or department leaders post roles and manage steps as needed because access and workflows are simple.
- Smarter job board distribution: Post once and push to multiple job boards (including Indeed) from Hireology — no more managing listings building by building.
- Simple content management: Teams start with helpful templates and can refresh copy easily to keep job listings fresh and consistent.
“As the COO, Hireology gives me a better picture – I can tell if hiring managers looked at their applications, [and] gone through the process. It’s so easy to use the platform, it’s very intuitive.”
– Lori Cooper, Chief Operating Officer
Insights to Impact
Healthmark Services’ journey with Hireology highlights just how transformative the right hiring platform can be for senior living communities.
By shifting to digital hiring and onboarding, Healthmark Services eliminated cumbersome paperwork, streamlined compliance, and freed managers to focus on residents rather than chasing down forms. The centralized job board postings brought in higher-quality candidates, and the digital onboarding process made it easy for new hires to get started right away. Staff across Healthmark Services’ communities quickly got on board, appreciating how intuitive and efficient the process became. Automated reminders and checklists kept everyone on track, ensuring no detail fell through the cracks. Most importantly, Healthmark Services now enjoys a smoother, faster path from job posting to a new team member’s first day—helping them maintain high-quality care and service.
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