The COVID-19 pandemic profoundly impacted the retail automotive space in many ways. Today, you have to operate with fewer people on staff, sell cars amidst an unprecedented chip shortage, embrace digital sales channels, and more. It has been a tough year for even the most seasoned among us. In this session, John Malishenko from Germain Motor Company will discuss how he overcame many of these challenges by redefining the workforce at his organization. He’ll explain the skills he looks for in new hires, the channels he uses to recruit these folks, and why this newfound definition of the modern dealership worker means lower employee turnover and ultimately higher profits.