Automotive News Spotlights Hireology in Action

By Alan Dodaro,
February 1, 2017

Closing out NADA with two fresh product releases and a ton of activity, the Hireology team also had the opportunity to share some of our success stories and thoughts on industry trends with Automotive News. Read more below on our recent coverage, and how we’re helping dealers hire better teams:

Hireology Coverage From Automotive News & NADA100:

Turnover set off alarm bells at Toyota store

January 23, 2017

Rick Evans figures bad hires at his Toyota dealership in Fort Wayne, Ind., were costing his store at least $500,000 a year. Probably even north of $1 million. “I was not happy,” Evans told Automotive News.

In June, Evans Toyota launched a hiring approach guided by Hireology. Candidates can apply online, even via mobile devices. Applicants are screened via questionnaires. Evans has developed a list of reasons to work for Evans Toyota.

The initiative is paying off “absolutely, 100 percent,” Evans said. The store hired about 25 people across all departments. Retention of new hires is “much better,” with 75 percent still employed. He would have expected to lose at least half under his old approach.

The store sold two-thirds more cars in December 2016 compared with the previous December. If the progress continues, profits will rise dramatically, and he’ll have a good chance of recapturing much of that $500,000-plus lost annually to bad hires. Said Evans: “It’s really changed my store.”

Read The Full Piece At Automotive News >

Employee turnover costs dealers billions

January 23, 2017

Bad hires cost dealerships billions of dollars a year. Few dealers are trained in how to hire, but as more face up to the implications of the problem, they are starting to look for help with the task and experiment with new approaches, say dealers and dealership employment experts.

Improving the people side of automotive retail is the last great return on investment available to dealers, said Adam Robinson, CEO of Hireology, a hiring software provider and consultant. The difference between a mediocre dealership and a great dealership is the strength of its people, he said.
“Most dealerships have a better process for buying office supplies than they do for hiring people,” Robinson said. “It’s already hard enough to be a dealer. Dealers can’t control cheap private-equity dollars consolidating stores. They can’t control interest rates, recalls, regulators. They can’t control ride-sharing or nondealer models. The only thing they have 100 percent control of anymore is who they put on their payroll.”

Read The Full Piece At Automotive News >

How dealers can hire and keep top talent

January 26, 2017

In the quest to recruit and retain talent, dealers must create a hiring process and a desirable culture that includes stable pay, good hours and career growth opportunities, experts said Thursday at the Automotive News Retail Forum.

“You think you have a job applicant problem,” Robinson said. “You have a marketing and talent funneling problem.”

Many dealers also fail to stick to a uniform hiring process, opting instead to make impulsive hires based on gut instinct, said Suzanne Malo, director of executive search at DHG Search. “Don’t change your entrepreneurial spirit, but in recruiting, slow down. You need to follow the process, no short cuts.”

Read The Full Piece At Automotive News >

Cross-training boosts resources and teamwork

January 30, 2017

Some dealerships may incorporate team leads rather than having the traditional F&I manager, said Candice Crane, vice president of dealer solutions at Hireology, a Chicago company that consults on hiring and retention issues.

“You may eliminate the F&I position in the traditional sense, but you’re adding a team lead [who] ensures the process is executed and customer experience is top-notch,” she said.

Arranging financing and ensuring compliance should remain with the finance staff, but “those same people don’t have to sell the menu,” Crane said. Sales associates can sell F&I products, she said.

Read The Full Piece At Automotive News >

Customer experience imperative drives changes in hiring

January 30, 2017

Now dealers have a more thoughtful approach to hiring. Many say they want someone with emotional intelligence, accountability and time-management skills, for example.

Candice Crane, vice president of dealer solutions at Hireology, a Chicago consulting firm that helps dealerships recruit and hire, said the most successful candidates are concerned “less about making a whole bunch of money and more about meeting the customers’ needs.”

“It’s more altruistic, looking for people who are passionate about the customer experience versus money,” she said.

Read The Full Piece At Automotive News > 

See What Hireology Can Do For Your Dealership

We’d love to show you how we can transform your dealership’s hiring headaches into a well-oiled process. Talk with a Hireologist today and learn what we can do for your dealership team.

About the Author

Alan is the content and product marketing manager, responsible for educating Hireology customers on new product features and platform best practices. He brings experience from previous startup and digital agency roles. Before beginning his career, Alan attended the University of Illinois Urbana-Champaign, with a major in advertising and a minor in library information science.

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