Hireology and NADA to Create HCM 20-Groups

This new relationship will enable Hireology and NADA to provide human capital management education and training to NADA members
Hireology, the nation’s leading integrated hiring and talent management platform and the National Automobile Dealers Association (NADA), which represents more than 16,500 franchised new-car and truck dealers in the U.S., last week announced a strategic relationship to provide education and training for NADA members in human capital management (HCM). Through the relationship, Hireology and NADA will jointly form HCM 20-Groups and Hireology is now the exclusive recruiting and hiring technology collaborator for NADA.
Hireology and NADA will work together on a variety of programs related to human capital management, including the launch of HCM 20-Groups. The two parties will jointly create, craft content and market HCM 20-Groups, dedicated to identifying the latest trends and best practices in human capital management in the retail automotive industry.
Local dealerships today face significant challenges when it comes to hiring, with unemployment at a near 50-year low, and a war for talent in a variety of fields, spanning technology to healthcare to e-commerce. To overcome these challenges, Hireology and NADA are combining their retail automotive expertise to train dealers on improving their employment brand, putting employees at the center of their business strategy and turning their people into a source of competitive advantage.
“As new and used vehicle profit margins continue to decline, hiring the right people is critical to dealership profitability,” said Adam Robinson, Co-Founder and CEO of Hireology. “But many dealers have an employment brand problem, meaning job seekers don’t see the great opportunity dealership careers can offer. We’re excited to work with NADA to educate dealers across the country on best practices to improve their people operations and as a result, drive profitability back to their dealerships.”
The strategic relationship was announced at Hireology’s annual Elevate conference, the only retail automotive summit dedicated to human capital management. Each year, automotive HR leaders, general managers and dealer principals meet to discuss the latest trends, challenges and opportunities in hiring and human capital management. At the event, attendees also outline actionable best practices to improve their human capital management strategies. Moving forward, Hireology and NADA will co-host the annual summit.
“Within the retail automotive industry, we need to combine forces and identify human capital management challenges, develop solutions and support one another,” said Steve Park, NADA’s Sr. Director 20-Group and Academy. “This relationship is aimed at addressing the biggest gaps in recruitment, hiring, onboarding and training future leaders in our industry.”
Additional details about the strategic relationship will be announced in the coming months.
About Hireology
Hireology’s integrated hiring and talent management platform empowers multi-location, owner-operated, and independently-owned businesses to build their best teams with confidence. The company equips teams with the skills and technology needed to manage the full employee lifecycle – from hire to retire – in one seamless platform. With focused expertise across several industries – including automotive, fitness & wellness, education, healthcare, and professional services – more than 5,500 businesses today trust Hireology to help build great teams, lift customer service and drive profitability. For more information, visit https://hireology.com.
About NADA
With more than 16,500 members, the National Automobile Dealers Association represents America’s franchised new-car and -truck dealers before Congress, federal regulatory agencies, auto and truck manufacturers, the media and the public. NADA offers extensive education, training and consulting for dealers and their employees and hosts the annual NADA Show, the largest event in the retail auto industry. For more information, visit https://www.nada.org/.



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