In a highly competitive industry where remaining fully staffed with highly skilled talent is critical to the success of your dealership, having the right team is essential.

Enter AI recruitment.

But AI is completely uncharted and often concerning territory for employers in all industries, not just automotive. It evokes imagery of robots and computers taking jobs. And the topic can spark important conversations around biases and discrimination in the recruitment process. Overall, the concept of AI in recruitment is blurry at best for most stakeholders at dealerships today.  

Which is why we’ve created this guide — to dig into the intricacies of AI recruitment, explain why it’s a game-changer for your hiring process, and explore the implications it holds for you and your team. Whether you’re seeking skilled technicians, experienced sales reps, or administrative teammates, AI can help you identify the perfect match and make smart hiring decisions fast.