Employment Branding Checklist

Make your company stand out to applicants

Want to give a great first impression to potential candidates? Start by building a solid employment brand. We’ve put together this simple checklist to give you some ideas on how you can build a career site that will enhance your employer brand.

10 steps to build a brand candidates want to work for

Employment (or employer) branding is the strategy your company uses to market your organization as a good place to work — and has a direct impact on many human resource metrics, like time to hire, quality of hire, and more. In this checklist, we outline 10 different actions you can take to improve the quality of your employer branding, broken down into the following two sections:

  • Determine your brand identity
  • Build a solid foundation with your careers page

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