Overview
Vesta Hospitality is a distinguished leader in the hospitality industry, boasting over 20 years of experience in providing comprehensive operational support to a diverse range of independent and branded hotels and restaurants across numerous states. Susanne Holmberg, the Director of Creative Strategies & Talent Development at Vesta, recognized the need to empower property management to take charge of their hiring processes while customizing strategies to align with their unique market conditions and cultures.
Challenges Before Hireology
Despite their extensive experience, Vesta faced significant challenges in their hiring processes.
Lack of Reporting and Insights
They were missing robust reporting tools across all properties, job boards, and states, and insights at the home office level, making it difficult for Susanne Holmberg and her team to effectively support individual properties. This disconnect resulted in a lack of data and outreach opportunities to proactively assist property managers.
Complicated Hiring Process
The hiring process was further complicated by reliance on multiple, non-integrated systems, particularly concerning behavior assessments. This created unnecessary friction as their team had to manually order and share assessment results, leading to bottlenecks and extended hiring timelines.
Visibility Issues
Property managers were burdened with the task of seeking out separate job boards to promote their open roles, which diminished the visibility of their listings. Moreover, applicants encountered the frustrating experience of lengthy applications that redirected them back to property websites, resulting in potential drop-offs during the application process.
Impersonal Support
Support options were often automated and impersonal, leading to long turnaround times for critical inquiries that required timely responses.
The Hireology Solution
With Hireology, Vesta Hospitality transformed its hiring process into a transparent and efficient operation tailored to their decentralized hiring needs.
Enhanced Visibility
Hireology’s job board syndication automatically listed open positions on leading job boards, eliminating the need for individual property accounts. The partnership also enabled Vesta’s home office team to gain real-time visibility into each property’s hiring progress, allowing them to offer proactive support whenever needed.
Empowering Property Managers
The collaboration also encouraged valuable training opportunities for property managers, enabling them to take charge of their recruiting efforts. Hireology’s user-friendly platform allowed both the home office team and property hiring managers to customize every aspect of the hiring process, including personalized job descriptions, prescreen surveys, and job-specific interview guides—all designed to enhance the candidate experience.
Personalized Support
Susanne highlighted the importance of this personalized support, saying, “The industry-specific and personalized support sold me on Hireology. Our Customer Success Manager is an amazing resource for me and my properties to partner with.”
Integrated Systems
The integration with their behavioral assessments eliminated previous bottlenecks, allowing hiring teams to order and review assessment results directly within Hireology, ultimately saving valuable time and resources.
Results
The partnership with Hireology yielded significant results for Vesta Hospitality.
Enhanced Applicant Engagement
Vesta received over 7,000 applicants in the last year, refining their applicant database and improving hiring outcomes.
Accelerated Hiring Process
They successfully hired candidates an impressive 8 days faster than the industry average.
Meaningful Metrics Tracking
With the ability to track recruiting and hiring metrics, Vesta can continuously improve its hiring strategies.
Conclusion
Through the implementation of Hireology, Vesta Hospitality has effectively centralized and enhanced its recruiting process, setting a new standard for hiring excellence in the hospitality industry.
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