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Kocourek Ditches Paper Forms and Drops Hiring Time to 21 Days

Kocourek Automotive

- The benefits of transitioning to an all-digital hiring process -

Taking dealership hiring into the 21st Century

Kocourek realized they needed to completely eliminate paper-based forms from hiring efforts while looking for a partner that could also help them showcase their employment brand. 

The team decided to partner with Hireology to hit the reset button on their people processes and bring the hiring process up to speed with what today’s top applicants expect.

Rebuilding the Process

With the need to completely eliminate paper-based forms from hiring efforts while looking for a partner that could also help Kocourek share their employment brand, the decision was made to work with Hireology to hit the reset button and bring the hiring process into the 21st century.

Launching a Centralized Hiring Platform

By working with Hireology, Kocourek developed a hiring process that engaged top applicants through an all-digital process that meant no more papers – or applicants – getting lost in the shuffle. Since implementing the Hireology solution, Kocourek has a consistent, compliant, and collaborative hiring process that fully vets candidates to fill their roles quickly.

The process runs so well that Kocourek enjoys an average time to hire of just 23 days: faster than the Hireology automotive average.

After working together since 2015, Kocourek uses Hireology to power the hiring process across each of the 8 Kocourek rooftops. At the group and dealership levels alike, a vast improvement has been seen compared to the old, paper-based system.

Applicant Tracking

Beyond setting up Kocourek up on the platform, the Hireology team ensured all hiring managers were trained and comfortable with the system, keeping the platform as the single source of truth for everything hiring-related. By working together, Hireology customized the hiring steps, interview guides, and pre-screen surveys to ensure all applicants had a great experience that provided hiring manages with the information they needed to make the right hiring decisions.

Career Site

Beyond the great career opportunities, Kocourek needed a way to showcase the culture and growth trajectory possible across their group. By peppering these details into a uniform job description template, sharing cultural information on the career site, Kocourek is able to get a better sense of what the group offers to top applicants who are looking for much more than a list of job-specific details for their next career move.

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“It’s really important for us to get the information on our career site so the candidates see how much fun we have here.”

–Corrine Simonson, Human Resources Manager, Kocourek

Seeing Results

By streamlining hiring steps, the team is able to reallocate half its work week that was previously spent on manual, administrative tasks. This time can now be spent on more strategic tasks to help the business grow and ensure the team is best serving clients.

Overall time to review and time to hire candidates has also decreased for this dealership – the team now spends less than one day reviewing applicants and less than two weeks on the hiring process from start to finish, which is well below industry averages. This enables them to ensure they secure top talent before they receive other job opportunities in today’s competitive hiring market.

As part of the hiring platform, the agency has also leveraged integrated candidate text messaging to keep candidates engaged throughout the hiring process. The team now texts opted-in candidates 90 percent of the time, making sure they keep them interested and engaged throughout the hiring process.

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“Switching to Hireology is a no-brainer, it will give you back several hours from your week by not only bringing all your hiring steps into one place, but also by helping you simplify time-consuming (but essential) tasks like verifications, background checks, communicating with candidates, and more.”

– Corporate Director of Human Resources

Beyond the great career opportunities, Kocourek needed a way to showcase the culture and growth trajectory possible across their group. By peppering these details into a uniform job description template, sharing cultural information on the career site, Kocourek is able to get a better sense of what the group offers to top applicants who are looking for much more than a list of job-specific details for their next career move.

Customer Success and Support

To ensure ongoing success with Hireology, our team dedicates a consultant well-versed on the unique market needs of Kocourek to make sure all hiring managers feel confident using the platform. Our talent coaches are a unique addition to the hiring space to provide white glove advice and training across the group to keep the process successful.

Candidate Communication

Hireology has multiple ways to keep candidates engaged. Through automated reminders, hiring manager commenting, candidate transfer tools, email templates and SMS candidate messaging, our communications suite helps all hiring managers stay on top of their tasks while decluttering their inboxes. 

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“My team loves the SMS feature. This has been a game changer for us reaching candidates with more success in replying. People don’t read emails as fast as they do a text. This is a great way to communicate to the candidates during the process.”

–Corrine Simonson, Human Resources Manager, Kocourek

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