Upcoming Webinar: How to Build a Recruitment Marketing Strategy for Your Home Care Agency

Looking for advice on how to get in front of top talent at a time when hiring has never been harder? Join us on Thursday, July 29 for a Home Care Pulse webinar covering all things recruitment marketing.

Today’s applicants search for and research jobs much like they would shop for products or services. They spend time getting familiar with the company and they want to know how the job is going to meet their needs before taking time to apply. So as an employer looking to hire talent fast, you need to find ways to stand out in the eyes of job seekers today.

That’s where recruitment marketing comes into play. Recruitment marketing is the process of marketing your open roles much like you would your healthcare services. You need to showcase what makes you unique as an employer and why a job seeker with plenty of options should choose you over other opportunities.

In this webinar, Chris Mercer of Hireology will join Laura Shaw-deBruin from Norwood Seniors Network and Rachel Gartner from Care Work US to offer actionable steps you can take to improve your recruitment marketing efforts. The panel will be hosted by Todd Austin, COO of Home Care Pulse.
Here’s what you can expect to take away from the event:

  • How to authentically tell your company’s story as a great place to work
  • Where to start on building a recruitment marketing strategy
  • How to attract qualified talent and keep existing employees engaged in your culture
  • How to measure recruitment strategies and channels

Ready to sign up? Register for the webinar and learn more about the participating panelists here. And as always check back on our website to learn more about other events we’ll be hosting or participating in later this year.



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