How to Write a Good Job Description: Stop copying everyone else!

By Adam Robinson,
July 18, 2013

Earlier this month, one of our marketing interns forwarded me an article written on Valleywag, a gossip site dedicated to Silicon Valley, about tech companies that flat out plagiarize job descriptions from one company to another.

When I saw the image of four well-known companies all using the same adjectives and verbs to describe their positions I was shocked! Silicon Valley is home to arguably some of the smartest people in the country, could they not develop a catchy job description? 

As a startup or small business you have no excuse for plagiarizing a job description, not because it’s unethical (frankly as a avid writer of job descriptions, I would be flattered if someone plagiarized my work!) but because you know your company better than anyone else and you understand what makes your team tick.

In case you are having major job description writers block, here’s 3 awesome pieces of advice to remember when crafting a good job description:

“A job description is your critical first impression when recruiting, and if you lose them before they even apply you’re operating at a steep disadvantage.” – Manny Medina in from What Great Job Postings Have in Common

“Your ability to attract the right people to your organization is heavily dependent on how well you write your job description. Having your title say one thing and having the actual description asking for another is what I call smoke and mirrors.” – Janine Truitt in from The Smoke and Mirrors of Job Descriptions

“Hiring managers need to think about what they cannot live without. Those are the requirements that should be the first bullets of a job spec.” – Joyce Bethoney in TLNT from the article, 3 Critical Hiring Mistakes You Can’t Afford to Make

And one last great quote from Hillary Clinton: “The First Lady role is really difficult. It has no job description… You have to create it for yourself.” Amen sister.

Still having trouble creating a good job description? Read our free “Crash Course” guide to crafting excellent job descriptions..

About the Author

Adam co-founded Hireology with the mission to help growing companies make better hiring decisions through data and better technology. Adam is passionate about entrepreneurship, donating time to a number of organizations that support the entrepreneurial cause. Adam completed his undergraduate study at the University of Illinois at Urbana-Champaign, and received his MBA from DePaul University in Chicago, IL.

Subscribe to our weekly newsletter and learn how to build your best team.