Now we are cranking out beautiful educational and perfectly designed ebooks weekly. Sadly our graphic design’s time with Hireology has come to an end and he must graduate and enter the real world. So we are stuck in the middle of our hiring process again and it’s time to start reviewing portfolios.
As a Marketing professional with a non-design background I have no idea what I am looking for in terms of good designers. For the last several weeks I have been reviewing amazing online portfolios and not-so amazing portfolios. What should you be looking for? I asked Hireology Director of Marketing and Graphic Design whiz, Erin Wasson, this is what she said:
Their portfolio should contain…
- A variety of skills from illustration, to layout, to photography.
- Their personal brand and if they developed a brand for themselves, does it show their understanding of the importance of a brand and how to design in the context of it?
- Their resume design. If a graphic designer can’t catch your eye with the one piece they are using to sell themselves, that is usually a red flag.
Do they play fair?
Wasson says a good graphic design intern will have experience working with marketing professionals or marketing students. This means they will have experience adapting to what the marketing or leadership team is looking for in a design. Good graphic designers will understand non-designers language when trying to describe a design they have in mind.
Think “Can you move that dark red bubble to the top of that line and make it bigger?” Compared to “Can you increase the stroke on the gradient oval?”
Graphic designers are great assests to your team. Make sure you are hiring the right one. Hope these tips helped!