Hiring Barometer: February 2025 Edition

The start of 2025 has highlighted a labor market that is steady but increasingly challenging for employers across different industries. With unemployment holding at 4.1% and wage growth continuing to rise, many workers are staying put, unsure of how shifting federal policies, economic pressures, and global uncertainty will shape the future. This has created a ripple effect in the hiring market: fewer workers are actively seeking new opportunities, and employers face greater competition for a shrinking pool of candidates.

For industries like automotive retail, hospitality, and facilities-based care—where talent shortages were already a concern—this trend makes attracting and retaining top talent even more critical. As always, Hireology is here to help you stay ahead of these challenges with actionable insights and tools to streamline your hiring process and retention strategies. Let’s dive into what February’s employment data means for your business and how you can make informed decisions to build a resilient workforce.

Key Hiring Trends at a Glance

  • Overall Employment: Total nonfarm payroll employment increased by 151,000 jobs in February, maintaining steady progress in the labor market.
  • Unemployment Rate: The unemployment rate remained unchanged at 4.1%, consistent with January, reflecting a stable labor market.
  • Part-Time Employment: The number of people working part-time for economic reasons increased significantly (+460,000), indicating potential shifts in employer hiring practices or economic constraints.
  • Wage Growth: Average hourly earnings for private nonfarm employees rose by 0.3% (10 cents) to $35.93, with an annual increase of 4.0% year-over-year.
  • Labor Force Participation: The labor force participation rate remained at 62.4%, showing a continued challenge in bringing more people into the labor force.

Deep Dive: Industry-Specific Insights

Automotive Retail

  • Employment Growth: Employment in motor vehicle and parts dealers increased slightly by +5,500 jobs, indicating steady demand in the auto retail sector. Broader manufacturing employment for motor vehicles rebounded (+8,900 jobs) after a previous decline in January.
  • Challenges: Rising labor costs and a tight labor market necessitate more competitive hiring and retention strategies for dealerships.

Hospitality

  • Declines in Employment: The leisure and hospitality sector saw a slight decline of 16,000 jobs, reflecting seasonal adjustments after the holiday period. Food services and drinking places were particularly impacted (-27,500 jobs).
  • Opportunities: Wage growth in hospitality continues to rise, with hourly earnings reaching $22.55, signaling a focus on retaining high-quality workers through competitive compensation.

Facilities-Based Care

  • Significant Growth in Health Care: The health care and social assistance sectors added 63,100 jobs, with notable gains in nursing and residential care facilities (+11,500 jobs) and hospitals (+14,900 jobs).
  • Challenges: The long-term care sector continues to face staffing shortages, underscoring the need for efficient hiring solutions and employee retention strategies.
  • Opportunities: Growth in health care employment highlights strong demand for hiring platforms that can streamline recruitment in high-turnover roles.

What This Means for Employers

  1. Focus on Employer Brand:
    • Rising wages and competition for talent require a strong employer value proposition in industries like automotive retail and health care. Leverage Hireology’s career page tools to showcase your brand and attract top talent.
  2. Streamline Hiring Processes:
    • The increase in part-time employment and economic uncertainty suggests that employers may need to fill positions quickly to meet changing demands. Use Hireology’s leading applicant tracking system (ATS) to automate applicant tracking, background checks, and onboarding for faster hiring.
  3. Invest in Retention Programs:
    • With rising wages and increased competition, retention is critical. Employers should focus on offering professional development opportunities and improving workplace culture. Consider using onboarding and employee engagement tools to keep employees engaged.
  4. Adapt to Seasonal Trends in Hospitality:
    • Seasonal fluctuations in leisure and hospitality employment highlight the need for flexible hiring and workforce planning. Hireology’s applicant tracking system allows employers to find and hire seasonal workers efficiently.

Looking Ahead

  • Wage Pressures: Wage growth will likely continue, especially in industries like health care and hospitality. Employers must balance rising labor costs with efficiency in hiring and retention.
  • Demand for Skilled Workers: Automotive and health care sectors are expected to see ongoing demand for skilled workers, driven by economic growth and demographic shifts.
  • Focus on Flexibility: The rise in part-time workers points to a need for flexible work arrangements to attract a broader talent pool.

At Hireology, we’re committed to helping you overcome these challenges with tools that empower you to attract, hire, and retain top talent. From streamlining hiring workflows to improving employee engagement, Hireology is here to help you build a resilient workforce that thrives in any market condition. Request a demo with our team to hire better talent, faster. 

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