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Employment Brand Playbook

The Employment Brand Playbook

Market Your Employer Brand to Excite Today’s Best Applicants

Hireology Playbook

A strong employment brand can help your company stand out and attract top candidates in today’s competitive job market.

Today’s best job applicants need to see more than a list of requirements to convince them to apply for a new role. Get our guide to uncover what to include on your career site and how to manage your online reputation to build your employer brand.

Is your online presence making a good first impression with the best candidates?

Our playbook gives you everything you need to audit your existing site and add the elements top job seekers look for when choosing their next company.

A Look Inside

Follow this playbook to run through the process of evaluating your existing assets, make a plan of action, and update your online presence to attract today’s most engaged job applicants.

  • Assess your existing site for strengths and weaknesses from content to visual assets

  • Audit your job descriptions and company details to appeal to top applicants

  • Ensure you make a great first impression with your career site from any device/span

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Hiring Resources

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Attract & Source
A diversified strategy helps find and attract the right people faster, while building a pipeline of qualified candidates for every role.
Features:
Job Boards
New
Career Sites
AI
Referrals
QR Codes
Campaigns
Engage & Evaluate
Leading-edge tools enhance candidate experience, and help teams to connect, dig deeper, and assess with consistency.
Features:
SMS
New
Email
AI
AI / Automation
Prescreen Survey
Interview Scheduling
Decision & Hiring
Hireology helps to get hiring to the top of the to-do list with real-time prompts and reminders that can be accessed and acted upon from a mobile device.
Features:
Background Check
New
Offer Letter
AI
References
Testing
Interview Guides
Manage & Optimize
Transformative tools drive next-level hiring solutions which align teams, sharpen focus on priorities, and drive growth.
Features:
Action Center
New
Collaboration Tools
AI
Reqs & Approvals
Mobile App
Onboarding
Selection Manager
Measure & Improve
Tools for measuring improvement and evaluating impact provide visibility into what’s working and what needs improvement among every role, team, and location.
Features:
Hiring Velocity
Hiring Funnel
Hiring Steps
Sourcing Performance
User Activity
New
Feature Placeholder
AI
“I need consistency across locations without more red tape.”
Easy-to-adopt tools that fit with existing flows drive the transition from scattered to standardized.
"I need to surface the best candidates quickly — before we lose them."
Hireology helps you identify top candidates early in the process, and gives your team the tools to evaluate and act fast, without cutting corners.
"I need more right-fits, not just more resumes."
By building a hiring portfolio from multiple sources, and optimizing it in real time, Hireology helps to ensure optimal alignment between candidate skills and job requirements.
"I need control over how we manage resources, timelines, and outcomes."
Hireology gives you the tools to create structure, enforce consistency, and stay informed – all without needing to personally manage every step.
"I need candidates who actually show up, stick around, and succeed."
Hireology helps to raise the bar at every stage, attracting stronger candidates, evaluating for long-term fit, and supporting a better start.
"I need accountability so hiring doesn't fall through the cracks."
By easily assigning roles and tracking activity, Hireology makes it easy to enforce timelines, and keep everyone on track.
"I need visibility into what's working, what's not, and where things stall."
Hireology helps you see across every role, team, and location, so you can take action with confidence, knowing what’s working, what’s not, and what’s getting in the way of hiring momentum.
"I need fewer unfilled positions — those are revenue-killers."
Fast access to the right fits and accountability built into process flows helps to keep your teams fully staffed and productive.
"I need to make it simple for managers who are
on the go.
"
Recruitment tools that easily integrate into day-to-day realities of the job, help managers to hire well, without dropping what matters most.
“I need to make applying fast and easy.”
A fast, mobile-friendly, low-friction application experience helps to keep job seekers engaged from the first click to the final step.
Automotive
Dealership department heads are on-the-go, not at a desk. Hireology offers purpose-built retail automotive solutions that provide speed and structure for smarter staffing.
Healthcare
With an expert focus on the realities of healthcare staffing, Hireology helps teams to move efficiently to build a pipeline of qualified, committed care providers across all facilities.
Hospitality
Hireology’s hiring service-centric hiring solutions for hospitality helps managers to move fast, stay consistent, and staff smarter.