Why Now Is The Time To Staff Your Dealership For Summer

By Team Hireology,
April 18, 2017

Are you staffed for the summer rush? You might still be cutting costs from the slower winter months but now the best time to staff your dealership for the busiest time of the year. The best dealerships will have their summer staffing plans in place for an April hiring blitz to make sure they’re prepared with a full team of trained sales professionals.

Most dealers want to beef up sales staff by about 20 percent in the summer, but that doesn’t mean you should wait until Memorial Day rolls around to start hiring. Below, we’ve outlined several reasons you should start the hiring process for your summer staff now – if you haven’t done so already.

Focus On Long Term Goals Over Short Term Gains

As difficult as it might be to increase costs during slow sales periods, you have to think of your dealership’s long term goals over Screen Shot 2017-04-17 at 4.09.13 PM.pngshort term costs. If you hire new salespeople now – instead of waiting until summer begins – you’ll carry that cost for an extra 60 days but if they’re fully ramped up and moving more inventory once peak sales time hits, your spring hires will more than make up for the initial hiring and training costs.

Get Ahead With Training

Automotive sales start increasing in the spring and are in full swing by the summer. It takes eight to 12 weeks to get a new salesperson fully ramped up, so if you don’t hire and start training staff soon, they won’t be fully prepared for your customers for the summer sales season. Additionally, according to the NADA 2016  Dealership Workforce Study, a whopping 39 percent of all terminations for automotive sales staff happen within the first 90 days of employment. By allowing your dealership plenty of time to effectively train staff before sales pick up, it will not only help set up your team for success – ultimately increasing retention in the first 90 days and beyond – it will also give you flexibility to hire someone new in the event one of your hires ends up not working out.

Staff Up On Service Workers

As summer is also a busy time for technicians and service support – and service roles are difficult to fill – you should start
recruiting technicians sooner rather than later. Otherwise, if you’re short staffed on technicians, your customers will take theirScreen Shot 2017-04-17 at 4.06.30 PM.png service business to your competitors before heading off on summer road trips. To attract quality applicants, use your
job descriptions and career site to highlight what your company has to offer, including a comprehensive total rewards package. Beyond salary, highlight such benefits as time off, 401(k), discounts (on vehicles, service or parts), reimbursements you provide (such as ASE certifications and college courses) professional development (paid training or other certifications employees for employees) and what type of commitment you make to work-life balance.

Strategize Your Hiring Plans

To move hiring along quickly, make sure your dealership has a standardized hiring process is place. A hiring process can ensure you efficiently review all applicants, move candidates quickly through each hiring step and decrease your overall time to hire.


Interested in learning more about how to hire your best team?

Download our eBook: 5 Things the “Best Dealerships to Work For” Have in Common.

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