Social Recruiting – Everyone’s Doing it

By Team Hireology,
August 24, 2011

If you haven’t lived under a rock for the last two years, you’ve heard about the latest trend in recruitment. The use of social media sites like Facebook, LinkedIn and Twitter for recruitment purposes has grown exponentially amongst sourcing professionals accross the globe. And, for good reason: Companies who use social media to locate candidates tend to cut their recruitment costs in half, and increase their applicant pool by at least 20%. 

Still not ready to jump on the social recruitment bandwagon?

We know it can be tricky to put a “social media recruitment campaign” in place if you don’t have the tools to do it. In order for a job to “go viral,” your career site sure as heck better include a “Tweet this job”, or “Forward” button attached to each job. That way, not only can your employees broadcast your job, but your candidates will help do the work for you! In fact, one of Hireology’s customers recently shared a success story with us: They clicked  “Post to Facebook” in the Social Recruiting Console of a new job page they’d just created in Hireology, and within two hours 6 “Facebook friends” had already re-broadcast the posting on their walls, and 4 had “re-tweeted” it!

If your careers site has direct integrations with the social media sites, it makes candidate re-broadcasting as simple as clicking a button. That way, when a candidate sees a job they’d like to share, they don’t have to attach a link, add their own commentary, or exert any amount of extra effort. Just click, post, done.

Hireology comes with automatic integrations to all the social media sites. In other words, when you sign up from Hireology, you’ve already created your social media recruitment campaign. Just let your employees in on the secret and watch the candidates pour in.

Social recruiting is here to stay… now get on board! (How’s that for peer pressure?)

Now once you hire those great candidates, make sure you don’t drive them away with a poor company culture! Read our guide on turning turnover into retention.

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