Your Employment Brand and
Career Site Grader

Applicants visit your career site before they decide to apply.

Is your website exciting top talent or turning them away to the competition? Read our best practices and receive a free one-to-one career site consultation.

Career Site Basics

Every career site should excite top applicants enough to apply for your open roles. But this is easier said than done. Let’s walk you through what your career site should include to make sure you’re attracting the best applicants to your open roles.

User-Friendly Navigation & Design

If job seekers can’t find your career site in search results or from your company website home page, they likely won’t apply to your open roles. 

Your company website should include: 

  • A dedicated career page that is linked directly from your home page
  • Mobile-optimized content, as up to 1 in 4 job applicants apply to jobs via mobile
  • Options for job seekers to directly apply via mobile. 

Compelling Content

Once you have a dedicated career site, make sure to include the following content to get job seekers excited about the opportunity your team has to offer:

  • Details on the workplace culture
  • Defined career paths
  • A comprehensive list of benefits at your company
  • Engaging content that is continuously refreshed
  • Employee testimonials 

Simple Application Instructions

Every company has a different application process. On your career site and in each individual job posting, outline each required step candidates will need to complete to apply. These steps might include:

  • Fill out basic contact information
  • Upload a resume
  • Write and upload a cover letter explaining interest in the role

Application steps should be simple. If your application is too complex and time consuming, applicants will likely apply to a competitor with a simpler process.

Overview of Next Steps


As soon as job seekers submit an application, they’ll be eager to hear about next steps in the process – and unfortunately, many companies leave candidates unsure of what might happen next.

For each open role, outline each step candidates should expect if they make it through the entire hiring process, such as: 

  • Prescreen survey
  • Phone screen
  • In-person interviews with various members of the team
  • Skills tests
  • Reference and background checks

Get Your Career Site Consultation

Does your website include the elements listed above? Fill out our career site assessment below and a Hireology team member will be in touch within 1 business day for your one-to-one career site consultation.