Consider the following facts. According to LinkedIn research:
- 83 percent of job seekers reported a negative interview experience impacts their opinion of a position or company they previously liked.
- 87 percent of candidates explained a positive interview experience had the opposite effect – changing their mind about a job role or organization
Keep in mind, the interview is just one piece of the overall candidate experience. However, even one touchpoint has the potential to completely alter the perceptions a job seeker has of an employer or job opportunity.
As you can imagine, managing all the candidate touchpoints throughout the hiring process is a significant feat for most franchise brands. Job seekers typically interact with job portals, social networks, your brand’s career page and a number of other online resources before even speaking to a hiring manager on the phone or email.
So, putting a greater emphasis on improving the candidate experience is necessary to improve the quality of new hires and promote your franchise brand as a great place to work for future job seekers. More importantly, you can better ensure talent pools don’t dry up.