How to Optimize Your Job Descriptions for Search

By Adam Robinson,
December 3, 2014

When you meet someone for the first time you want to leave a lasting impression, right? The same principle can be applied when writing a job description. You want it to stand out and actually get job seekers to click on the posting. Not only do you want it to be clicked on but you want it to achieve high search rankings on the major search engines.

In order for that to happen, you need to make sure that your job descriptions are relevant and searchable on the major search engines by using the right keywords, location tags and detailed information throughout the description.

Here are some easy ways you can optimize your job descriptions to ensure you are being found and reaching the right audience:

1. The Basics

Job seekers want to immediately know the title of the position, where it is located and the company name. Make sure these are at the very top of the page above the position details. The keywords you use in the job title should reflect the job titles that job seekers are most likely to search. It is also helpful to include a location tag into the job title such as, ‘Franchise Sales Director in Chicago, IL.’

The first section of the job description should describe the ideal candidate that you are looking for. This should be about three to five sentences long. You don’t want to lose job seekers’ attention right away. The next paragraph should be short and simple and briefly talk about your company and how this position will benefit the team. Don’t go overboard on information but give enough detail to keep the reader intrigued.

2. Keyword-Heavy Job Description

This section should include the key duties and responsibilities for the job. To keep the reader’s attention, avoid using paragraphs in this section. Instead, list out the duties and responsibilities in bullets. Make sure to include relevant keywords when highlighting the functions of the job. Here are a few types of keywords that you should try using when writing a job description:

–          Branded keywords: Include specific terms or phrases that a job seeker would recognize from past company marketing campaigns or from your website

–          Location-specific Terms: Include the city and state for the position within the job description

–          Industry-specific Terms: Use any acronyms and names of software programs or tools that are relevant to the job

–          Abbreviations: Incorporate abbreviations for the job title within the job description

3. Job Requirements

This section should also be written out in bullet point form. Job seekers don’t want to read long paragraph after long paragraph, so keep the job requirements section simple and list out the skills and experiences necessary for the job. Come up with a list of questions to ask yourself when listing out the job requirements. Are you looking for a candidate with at least three years of experience? Do they need prior experience in your company’s industry? Do they need to have experience with specific software and programs?

Follow these three simple steps to create an eye-catching job description. To make the hiring process even easier, utilize a hiring platform to share your job posting on various job board sites to reach an even larger number of job seekers. By using a hiring platform, companies are able to accept, store, and share cover letters and resumes in one place. To learn more about how a hiring platform can help your recruiting process, visit

About the Author

Adam co-founded Hireology with the mission to help growing companies make better hiring decisions through data and better technology. Adam is passionate about entrepreneurship, donating time to a number of organizations that support the entrepreneurial cause. Adam completed his undergraduate study at the University of Illinois at Urbana-Champaign, and received his MBA from DePaul University in Chicago, IL.

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