Jennifer King, an HR Analyst with Software Advice, wrote an insightful article titled ‘Six Ways to Sell a Millennial with your Job Description.’ Her first tip: ‘Tell them why they should want to work for you.’ This seems obvious, but many companies assume that if you’re applying for the position, you automatically want to work there. Wrong! When I stumbled across the job posting for my position at Hireology, the first sentence leaped out at me: ‘Working at Hireology is an entrepreneurial adventure…’ Wow. As a young twenty-something, I like an adventure! Be creative in your approach, and watch the resumes flood in.
King’s next tip is, ‘Tell them why the positions matter to the company.’ Hireology nailed this part with the first sentence of their job description: ‘The Marketing Coordinator is critical to our company becauseÉ’ Millennials want to visualize that our actions will impact the company’s growth every day. Hey we like to be noticed!
‘Talk about what the job can do for them, and Tell them about your vision for the position’ are additional tips from King’s list. These tips are important because the stereotypical Millennial seems to always ask: ‘What can you do for me?’. Some keywords that stood out to me in Hireology’s Marketing Coordinator job description were “start-up company” and “entrepreneurs”.With words like these, I can assume I would get the chance to grow with the company and have a part in their success. Who knows, maybe Hireology is the next Facebook!
A company I previously worked for included the benefits in their job description, and many of you will wonder why? What’s so special about health care and maternity leave? Well, when your company offers things like: unlimited vacation days, all expenses paid sabbatical trip every four years, and a fully stocked bar in the office, you understand that benefits aren’t boring anymore! This leads us to the fourth tip: ‘Tell them about your creative benefits.’ Maybe you don’t offer afternoon cocktails, but you allow working from home or paid lunches on Fridays? Any unique benefit will catch a Millennials eye in the sea of boring job descriptions.
The final tip is to ‘Tell your company story, quickly.’ King explains that copy-pasting your company description from the website is not a great way to attract Millennials. Instead focus on the most tempting part of your company. Check out Hireology’s company description: ‘high-growth technology company located in the heart of River North,’ now that is appealing!
As slews of Millennials graduate this spring and begin their job search, I want to leave you with a final piece of wisdom: Remember, we’re looking for a position where we can make a substantial impact in your organization – now go use your job description and find us!