Saving the Lost Applicant
Hiring Trends to Watch
Hireology eBook
Nearly 1 in 5 dealership applicants are lost to a poor process.
Hireology and NADA are excited to share Saving the Lost Applicant: Hiring Trends to Watch.
This first-of-its-kind report analyzes hiring activity across 4,000+ retail automotive dealerships representing all major brands and markets. The scope includes every open role, application submitted, candidate considered, and hire made across our network in the first half of 2019, which represents 20 percent of dealerships nationwide.
The full report highlights the insights and opportunities Hireology and NADA have uncovered.

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A Look Inside
This report highlights overall hiring trends across retail automotive and how talent needs have shifted since 2018. It also explores how dealers can improve their hiring processes and recruitment marketing efforts to stand out in today’s competitive hiring market.
Key Trends Uncovered:
- The latest hiring challenges across dealerships of difference sizes, regions, types and positions
- The significant impact lost applicants have on hiring success
- An overview of recruitment marketing channel performance