Your iMR Budget is Already Approved
GM has designated Hireology as the preferred solution for technician hiring. Use your allocated iMR funds to fill service bays faster.
How It Works
You already have the funding. GM expanded preferred vendor status to Parts/Service in April 2026, allowing franchised dealers to use their iMR allocations for the full Hireology product suite.
The process is straightforward:
- Submit your claim at gmlam.com under the Hireology activity type
- No new budget approval required — iMR dollars cover it
- Get access to ATS, background checks, and analytics built for automotive
Why This Matters Now
Weekly revenue loss per unfilled technician position
For dealers running with one or two open service bays, that’s $10,000–$20,000 per week in recoverable revenue sitting on the table.
GM prioritized technician hiring as a corporate goal. This partnership removes the budget barrier and connects you with a hiring platform built specifically for how dealerships operate.
The iMR approval means your funding is locked in. No need to justify the expense. All that’s left is acting on it.
Purpose-Built for Dealerships
Hireology is not a generic ATS. It's built from the ground up for automotive operations:
Pre-configured Job Templates
Technician, BDC, sales, and parts roles ready to deploy — no setup required.
Automotive-Specific Sourcing
Reaches candidates where they look — not generic job boards.
One Platform for All Departments
Sales, BDC, Service, and Parts hiring from a single system.
Actionable Analytics
See what's working, where time is lost, and how to improve.
Ready to Learn More?
Schedule a demo and discover how GM dealers are filling service bays faster with Hireology.
