Franchise Hiring: Where to recruit top candidates

By Adam Robinson,
August 6, 2013

We’re often asked, “what’s the most important aspect of the hiring process?” But to be completely honest, there isn’t one right answer – every step you take in hiring is important. We know that’s not the answer people want to hear, but it’s the truth. Whether you’re hiring coaches, stylists, care takers or plumbers, if you want to hire the most qualified talent for your franchise, you’re going to have to put effort into each aspect of the process. 

Assuming you have that stellar job description ready to go, the next step in the hiring process is to attract job seekers to your position. How? Through advertising the position(s) on job boards. 

A Quick Introduction to Job Boards

Think of job boards as massive employment websites. They aggregate open positions, making it easy for job seekers to sort and scroll through hundreds of openings at a time. As recruiting has become primarily Internet-based, the number of job boards have significantly increased. From massive aggregators like Monster and CareerBuilder, to smaller, industry-specific niche job boards, job seekers know just where to go when looking for a new position.

But the question is, do you know where to go to attract these job seekers? 

Indeed.com

With over 100 million unique visitors each month, Indeed.com is the most visited job site in the United States. From Fortune 500 companies to startups and small businesses, Indeed is one of the most popular websites for hiring managers looking to quickly fill an open position.

Pros:  

– Significant reach

– Option to post position(s) for free

– Thousands of open jobs  

 Cons:

– Positions often overlooked 

-Not industry-specific

– Paid, or “featured” post can be costly 

Craigslist.com

What’s the first thing that comes to mind when you hear ‘Craigslist’? Vintage records? Old couches? Online classified ads? Whatever it is that you’re thinking, you’re probably right. But as Craigslist has evolved over the years, it has become so much more than just a site for people to sell their old furniture. 

Pros:

– Large local reach

– Low cost to post positions

– Ease of use

 Cons:

– Varying qualification levels of candidates

– City-specific; if hiring multiple locations, you must post to each city

Snagajob.com

As one of the country’s largest niche job boards, Snagajob.com has earned the title of The Largest Hourly Employment Network for Job Seekers and Employers. By focusing on positions with distributed enterprises and quick service businesses, the site’s target audience is those looking for hourly positions.

Pros:

– Large target audience

– Only $69 for a 30-day post

– Go-to for hourly job seekers

 Cons:

– No free posts

– Competing for talent against other franchise locations

The above content provides just a glimpse at some of the most successful job boards. To learn more about how these sites can cater to your specific hiring needs, please reach out to our franchise success manager, Michael Richter, at 312.253.7851 or mrichter@hireology.com. 

Want to get an inside look at how franchise leaders have built successful teams? Join our webinar on August 8th! 

About the Author

Adam co-founded Hireology with the mission to help growing companies make better hiring decisions through data and better technology. Adam is passionate about entrepreneurship, donating time to a number of organizations that support the entrepreneurial cause. Adam completed his undergraduate study at the University of Illinois at Urbana-Champaign, and received his MBA from DePaul University in Chicago, IL.