Facebook: Bad for marketing, good for recruiting?

By Adam Robinson,
October 30, 2013

A Forrester report published Monday had some bad news to share – “Facebook is failing marketers”. Whether your business card says marketing professional or otherwise, the results of this report will impact everyone, especially small businesses and franchise locations. 

Of course this is bad news – no one wants to hear that their marketing efforts aren’t paying off. But the good news is this report didn’t mention anything about using Facebook in recruiting efforts. Why? Because it’s not exactly marketing related. But it’s also because Facebook, and social media recruiting in general, is working. How do we know this? Just look at the statistics…

Want some more tips on how to source candidates? Download our guide below. 

About the Author

Adam co-founded Hireology with the mission to help growing companies make better hiring decisions through data and better technology. Adam is passionate about entrepreneurship, donating time to a number of organizations that support the entrepreneurial cause. Adam completed his undergraduate study at the University of Illinois at Urbana-Champaign, and received his MBA from DePaul University in Chicago, IL.

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