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How K&R Truck Sales and WMI Revamped Their Recruitment Strategy

K&R Truck Sales and West Michigan International

- How this trucking dealership revamped their recruitment strategy with Hireology​ -

A Hiring Strategy overhaul

With 250 employees and five locations in western Michigan, K&R Truck Sales and West Michigan International know a thing or two about hiring. They pride themselves in excellent customer service, community involvement, and being a great place to work. 

They chose Hireology in 2018 to guide their hiring strategy, and they haven’t looked back since.

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A Better Way to Track Applicants

In search of a better recruiting strategy, the trucking dealership decided to give Hireology a try. Hireology’s powerful CRM helped keep their hiring process organized and gave them the opportunity to focus on recruiting top talent. The applicant tracking system has been the most beneficial feature of Hireology’s robust platform, according to Micheal Toribio, K&R and WMI’s Director of Marketing. 

“It is nice to have one platform for all jobs and an online career site to utilize,” said Micheal.  “Everything is in one place so we are better organized.”

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“It is nice to have one platform for all jobs and an online career site to utilize. Everything is in one place so we are better organized.”

– Micheal Toribio, K&R and WMI’s Director of Marketing

Creative Career Site

K&R and WMI wanted to showcase all that they offer their customers and employees in one user-friendly place. With the help of Hireology, they were able to design an attention grabbing career site that detailed their community involvement, customer satisfaction, and dedication to being a great employer. 

The career site is also designed for search engines, so they are attracting more applicants with less advertising.

Service When You Need It

With a reliable crew behind the Hireology platform, product questions and issues are addressed quickly and painlessly.

“They are very responsive and helpful,” said Micheal about the Hireology customer success and support teams. 

K&R and WMI has seen so much success because of the Hireology team that they’ve just renewed our service for another two years. We are thrilled to have K&R Truck Sales and West Michigan International on our platform and look forward to helping them continue to hire their best team. 

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