Countdown to the HR Tech Conference: Getting the Most out the Expo

By Adam Robinson,
October 5, 2012

This is the final installment of the three part series about the 15th Annual HR Technology Conference taking place October 7th-10th at McCormick Place in Hireology’s hometown of Chicago. 

It’s hard to believe that we’re just a few days away from the HR Tech Conference! Now that you know how to get around Chicago and what to do during your free-time here, it’s time to create a game plan for the conference. Unless you’ve been honing your power-walking skills, it will be difficult to make it around to each of the 250 exhibitors. To ensure you get to all the booths you would like to see, review the list of exhibitors and plan your time accordingly. Don’t become overwhelmed and say “I don’t even know where to begin,” because we all know the best booth to start at is 1172 – take our word for it. 

The HR Tech Conference is a great place to network, but it’s also a great way to learn as much as you can about the industry. Hireology’s Product Development Director, Margot Baill, created a list of the six best questions to ask HR tech vendors.

Why was your product created?

Don’t just assume a product was created for one specific reason. Often times, the story behind it is surprising and can lend insight to why others may want to use it. 

What makes this tool different from its competitors?

Find out what makes the product or company unique by jumping straight to the point. Although the conference spans three days, it’s not enough time to chit-chat with each exhibitor. 

Do you offer a trial period?

You try on clothes before them, right? So why wouldn’t you see how a new product works for your company before committing to it? Testing a product before investing in it can save you time, stress and money. If the company doesn’t offer a trial period, that should raise a red flag warning you to conduct more research about the product before committing to anything.

What do your customers like the most about your product? What don’t they like?

Finding out why people like a product could help you make a more informed decision about whether or not you want to implement it into your business. The same holds true for aspects that users don’t like. Is it a great product that is not user friendly? If you’re good with technology then it may be worth purchasing.

How many years have you been coming to HR Tech?

Not only is this a good ice-breaker, but it gives you insight regarding how new (or established) the company is.

Do you have a partner program?

With over 250 companies exhibiting at the conference, chances are good you’ll be leaving with a large stack of business cards from other HR professionals you meet. Be sure to ask if these companies offer a monetary reward for referring people to their product. If you know a lot of industry professionals this can be a great opportunity. 

Keynote Speakers

Monday: Tom Koulopoulos – Rethinking the Cloud in Human Terms

Wednesday: Marcia Conner – How HR Can Drive the New Social Business 

Must Attend Sessions


Marsh Transforms Itself with Social Technology

The Rise of collaboration Tools in the Enterprise


Salesforce Recruits on Social Steroids

Social Recruiting 2.0: Avoiding the Shipwrecks


A CEO Perspective – Thoughts on Customers, HR and How CEOs Think About the World

Talent Management & Social 

Operation: HR Tech

We’re sure that you’ve been counting down the days, but just in case you forgot, here’s a reminder: Hireology is hosting a kickoff party alongside Dice and the Illinois Technology Association on Sunday, October 7th from 6:30 p.m. to 9:30 p.m. at The Underground. Start the week off right and stop by to mingle and sip on cocktails! 

See you Monday!

Want to be the hiring expect of the conference? Check out our guide on the most common interview mistakes and spread your new knowledge!

About the Author

Adam co-founded Hireology with the mission to help growing companies make better hiring decisions through data and better technology. Adam is passionate about entrepreneurship, donating time to a number of organizations that support the entrepreneurial cause. Adam completed his undergraduate study at the University of Illinois at Urbana-Champaign, and received his MBA from DePaul University in Chicago, IL.

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