Building Employee Engagement One Superhero at a Time

By Adam Robinson,
March 10, 2014

Last week Team Hireology packed our bags and headed to St. Charles, Illinois. For two full days we discussed the current state of the company, changes that need to be made, and where we see Hireology going in the future. For some people (aka those who aren’t engaged), this may sound like hell. But for us, spending 48 hours alongside our co-workers brainstorming and innovating was a much-needed break from reality in order to turn our dreams for Hireology into reality. 

Upon arrival we were broken into four groups – each consisting of a mix of our DiSC styles. Aside from the five or six hours we spent with our own departments, the rest of the time was spent with our DiSC groups. But that’s a different story for a different day. Let’s get to the super hero part.

Our CEO announced that we would be creating mascots, or superheroes, to represent each of our departments. We broke out into separate rooms, and one hour later we were back together as a whole, explaining the story behind our superhero. 

It sounds a little juvenile, but this was one of my favorite activities from the off-site. The entire marketing team, all two of us, discussed what we wanted our superhero to represent. How does he/she help each of Hireology’s departments? What does he/she do that makes a difference? What is his/her super power? And of course, what is his/her name?

Trying to build this representation of who we are and what we do was much harder than expected. It forced us to first verbalize, then illustrate what is important to us as marketers and Hireologists. The activity also challenged us to recognize our values, and to then narrow them down into categories. And in addition to working directly with our department, it was equally as beneficial hearing everyone elses’ presentation of their super hero. 

Of course marketing had the best super hero, but then again maybe that’s just my D behavioral style talking. So take a look for yourself. 

About the Author

Adam co-founded Hireology with the mission to help growing companies make better hiring decisions through data and better technology. Adam is passionate about entrepreneurship, donating time to a number of organizations that support the entrepreneurial cause. Adam completed his undergraduate study at the University of Illinois at Urbana-Champaign, and received his MBA from DePaul University in Chicago, IL.

Subscribe to our weekly newsletter and learn how to build your best team.