Elevate 2018: Why the Time for Human Capital Transformation is Now

By Hannah Pigman,
August 23, 2018

Elevate 2018, the premier event dedicated solely to retail automotive human capital management, is just over a month away. On October 1 and 2, more than 250 retail automotive HR leaders, along with their General Managers and Dealer Principals, will gather in Chicago to discuss the latest trends in hiring and talent management, and strategize actionable next steps for people strategy improvement.

Fewer than 1% of job seekers are interested in dealership careers. But if you want to set your dealership up for long-term success, it’s time to start taking human capital transformation seriously – or you’ll miss out on top talent. Here’s why.

The Retail Automotive Industry is Rapidly Changing

The retail automotive industry is no stranger to change. Over the years, the industry has adopted new technology to streamline business operations, capture online leads, reach prospective customers via social media, and more.

Now more than ever, it’s critical to embrace change related to the people side of your dealership. As profit margins decrease and personnel-related costs increase, you need to identify new ways for your dealership to remain profitable. And one way to do so is to hire the best talent while making your people operations more efficient.

One of the sessions at Elevate 2018 will focus on “Rethinking Your Applicant Sourcing Strategy to Save Money and Improve Hiring Quality.” Led by David Kain, President of Kain Automotive, this panel session will focus on how to save money on your hiring efforts, including actionable steps to spend less on applicant sourcing without sacrificing the quality of applicants.

Job Seeker Expectations Are Evolving

The near-record low unemployment rate means job seekers have their choice of career moves. This means prospective job applicants can take more time with their job searches and be more particular about the exact roles they’re looking for.

Your dealership needs to sell job seekers on the opportunity working for your team presents – and answer the “What’s in it for me?” question. This means maintaining a strong employment brand that outlines the benefits your dealership offers, training opportunities, career paths and employee success stories. If your dealership doesn’t have a compelling employment brand story to tell, job seekers will likely accept job offers from one of your competitors that does.

To attract top talent in today’s competitive labor market, your dealership needs to treat recruitment similar to consumer marketing. Recent Hireology data found that the average dealer waits 10 days to review and respond to applicants. You wouldn’t let a customer lead go unanswered for 10 days and you should take the same approach to candidates.

The Elevate 2018 keynote session led by Adam Robinson, Hireology Co-Founder and CEO, “How the Candidate Experience Will Make or Break Your Hiring Success,” will challenge attendees to rethink recruitment and follow a process that’s similar to how they interact with customers. Beyond responding to candidates in a timely manner, the session will highlight best practices to create a compelling applicant experience and keep candidates engaged and excited throughout the hiring process.

Join Us at Elevate 2018

Elevate will take place on October 1-2, 2018 at the Sheraton Grand Chicago, 301 E. North Water Street in Chicago, Illinois. The event will kick off with an evening reception on October 1, followed by a full day of human capital management collaboration on October 2. Click here to learn more and purchase tickets.

About the Author

Hannah is the Event Strategist for Hireology, responsible for managing all internal and external events. Before beginning her career, Hannah attended Illinois State University, where she majored in marketing.

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