By Matt Ericksen, Griswold and Kelsey Gunderson, Hireology
As the demand for skilled healthcare talent continues to rise amidst changing worker expectations, many healthcare organizations cite hiring and retention as a top business challenge. From the lack of skilled RNs and CNAs to high instances of candidate ghosting, the challenge is multifaceted. But without a solution, healthcare teams risk leaving critical patient-facing roles unfilled — poor patient outcomes and ultimately a hit to the bottom line.
Enter Artificial Intelligence (AI) — particularly generative AI solutions like ChatGPT. At the core of the AI revolution in hiring lies the opportunity to level-up all aspects of talent acquisition and employee management. By embracing AI, healthcare organizations can not only enhance their ability to attract and retain top talent but also pave the way for better caregiver training and ultimately improved patient care.
However, for most HR teams — not just those in healthcare — the concept of AI in recruiting is blurry at best. In fact, recent Hireology research found that only about 29% of healthcare recruiting teams feel they understand the potential of AI in recruiting and only 12% reported feeling very comfortable with the idea.
That’s why we partnered with Griswold, a leading home care company, to put together this guide on surprising, yet practical ways to leverage ChatGPT to improve healthcare hiring.
What is generative AI?
Generative AI is a branch of artificial intelligence that focuses on creating new content rather than simply analyzing or processing existing information. Unlike traditional AI models that rely on predefined rules or patterns, generative AI works by learning from patterns in data to produce content that is new, realistic, and indistinguishable from what a human might create.
From a user perspective, most free generative AI models like ChatGPT are simple and easy to use. Simply input questions or prompts into the platform and it will respond with relevant and contextually appropriate answers. With its broad knowledge base and natural language processing capabilities, ChatGPT serves as a useful tool for editing, analyzing, or generating content of all types.
6 ways to leverage generative AI like ChatGPT in multi-location healthcare hiring
Generative AI like ChatGPT has the potential to completely revolutionize healthcare hiring — and not always how you might think. Here are six out-of-the-box ways to leverage ChatGPT to streamline your hiring processes to ultimately drive better business outcomes.
Market research and hiring trends
A key component of any good recruiting strategy is staying on top of hiring market trends. One way to hone in on your specific areas of interest in the market is with GPTs. GPTs are custom versions of ChatGPT that you can build for a specific end goal without coding skills. GPTs are relatively simple to create using ChatGPT’s paid subscription.
By adopting GPTs into your workflows, you can bring a consistent flow of market insights, trends to the surface at a far faster rate than what has previously been available. This has particular use for analyzing job seeker trends in your market or industry. Through identifying the changes in key word strength, SEO, and benefit preferences you can make decisions that will allow you to outpace your competitors in response to market demands.
Identify keywords for job descriptions
In a crowded and competitive hiring market, maximizing reach to top talent starts with job descriptions that include industry- and role-specific keywords. Using the free version of ChatGPT, you could identify a list of the strongest keywords to include in order to reach the right type of job seeker and drive applicants.
There are a few different ways we can arrive at the best keywords for a particular job ad in a particular industry.
- Provide ChatGPT a list of skills and qualifications required for the job and ask for related keywords. This will help reach a broad audience of job seekers who might be using search terms that are not a part of the recruiter’s regular vocabulary.
- Share a draft of the job ad with ChatGPT to then suggest improvements or additional keywords to enhance ad performance.
- Localization insights — ask ChatGPT for keywords that resonate well in the specific geographical areas, considering cultural and regional differences.
Compare resumes to job ads
Another easy and simple way to leverage ChatGPT’s free version is by comparing applicant resumes to job ads. Simply remove any personally identifiable information and input the job description along with the resume. Then ask the tool to summarize whether or not the applicant is a good fit for the role.
Not only does this save you time but it can take some human errors out of the equation by eliminating subconscious biases and leveling the playing field across all applicants. That said, it’s important to remember that AI should never be used to make final decisions. Using it to narrow down a large pool of applicants and surface top contenders is great, but humans should always make any final hiring decisions.
Analyzing hiring metrics
Tracking and analyzing hiring metrics such as hires-per-source or time-to-hire is crucial for optimizing resource allocation and maximizing return on investment (ROI). By understanding which sourcing channels yield the most successful hires or what steps in the hiring process lead to bottlenecks, teams can allocate their budget and time investments more effectively.
Hireology already aggregates this data for users, generating powerful analytics that help inform strategies and resource optimization moving forward. But teams can leverage ChatGPT to take this data analysis even further. By downloading excel files from the Insights tab in Hireology, users can then upload and request a wide range of insights through choosing the right prompt for ChatGPT to then output insights, trends, and suggestions instantly — saving your team hours of time.
With the time saved from receiving faster insights, you can start making adjustments and optimizations sooner, ultimately allowing you to generate increased business profitability and growth ahead of competitors.
Employee sentiment analysis
A key aspect of employee retention is understanding employee sentiment, seeking feedback, and acting on those insights. ChatGPT can help here immensely — particularly if you’re working across dozens of locations where sentiment can vary widely.
Simply centralize your reviews, ratings, and feedback, input it all into ChatGPT, and ask the platform to analyze it for audience feelings, areas of opportunity, and strengths into a single report. You can then rely on this high-level summary to make strategic decisions to further improve your client and employee outcomes. You can further drill down into the insights at the location level if the data sets are deep enough. Usually this is possible with information accumulated over multiple years.
Staff training
Proper training is also a critical driver of retention and positive patient outcomes. But effective training in home- or facilities-based care often requires managers to coach caregivers in real-time following patient or customer interactions or relies on teams having access to prior case studies. Managers rarely have the time to get involved in real-time and many organizations lack the variety and volume of real cases to leverage for learning opportunities.
Leveraging the conversational AI capabilities of your AI model for internal training and development can offer new hires or even tenured staff the ability to expedite their learning from client/employee interactions at a far faster pace than if you relied solely on your actual customer volume. ChatGPT can create all kinds of scenarios for your team to learn from and practice in a hypothetical sense.
This approach also naturally affords you the environment to comfortably coach and advise on improving client interactions without having to manage an adverse client/employee situation due to lack of training. By practicing overcoming objections, handling tough lines of questions, and other realistic scenarios, you can prepare your staff to be far more equipped and comfortable interacting with your real-life audiences.
AI in hiring presents a massive opportunity to elevate every facet of talent acquisition and employee management. Through the adoption of AI tools like ChatGPT, healthcare organizations stand to not only enhance their ability to attract and retain top talent but also to revolutionize caregiver training — leading to advancements in patient care that promise a brighter future for all.
