Automotive Dealerships: By The Numbers

By Natalie Pike,
April 28, 2015

Automotive News, the leading North American automotive business Web site, released an article this month that’s packed with data covering all aspects of the auto world. From employment to money spent on advertising, here is the National Automobile Dealers Association’s annual report on dealership sales and financial trends. 

Average Number of Employees per Store

2008 – 53
2009 – 49
2010 – 50
2011 – 53
2012 – 55
2013 – 57
2014 – 64

Average Annual Dealership Payroll

2008 – $2.4 million
2009 – $2.4 million
2010 – $2.7 million
2011 – $3.0 million
2012 – $3.2 million
2013 – $3.4 million
2014 – $3.6 million

So, more jobs = higher payrolls

Dealership Employment

30% – Service and parts employees
26% – Technicians
24% – Managers and supervisors
20% – New and used vehicle salespeople

Advertising Spending

Average total spending per dealership

2013 – $477, 233
2014 – $494, 776

Ad spending per new unit sold

2013 – $616
2014 – $608

According to NADA Chief Economist Steven Szakaly, “dealership margins did not climb in part because of fierce industry competition. But keeping net profit margins stable is a testament to the efficiency of the retail auto industry.” 

An efficient auto dealership cannot be run without an efficient staff. Keep that employment rate up and hire the right people to fill your service employees, technicians, managers and sales roles. Keep (or start) driving revenue for your dealership. Need help? We’ve got the answers. 

Download our automotive eBook and run a successful dealership. Don’t worry – it’s free!

About the Author

Natalie is the Marketing Strategist, responsible for knowing the ins and outs of the SMB Industry, educating prospects on hiring best practices and positioning Hireology as a thought leader in the SMB space. She started at Hireology in 2014, writing blogs, planning events and managing the various social media platforms. Prior to working in the “real world,” she attended Purdue University (Boiler Up!) majoring in Broadcast Communications and competing on the Women’s Water Polo Team.

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