5 Ways to Customize Your Career Site

By Adam Robinson,
January 23, 2014

 This is a guest blog post by Homescout Realty’s Amanda Cohen

When was the last time you looked at your career site? If your answer is a very long, longgggggggg (ok I’ll stop with the g’s) time ago, then no worries. You are not alone. Many individuals and companies similarly put web site updates on the backburner. But to this day, they don’t realize why it should be in front.  

Here’s why.

Your career site is your brand. The text, images, videos, etc are the voice and personality of your company. So, when someone hops online and Googles you (what would we do without Google!?) you want them to linger on your site. You want their head to tilt a bit to the side, their eyes to lock with your page, and for them to have an ‘ooh ahhh’ moment after reading your information. Get what I mean? You want to capture 100 percent of their attention.

How?

At Homescout Realty, we have tried many different tactics. Here are five main strategies we utilize and ones in which I believe are the core to a successful career site.

1) Pictures

Pictures, pictures, pictures! People can relate the most if you portray your human, true selves. They want to know that you are not just a robotic salesperson, marketer, etc. Therefore, showing images that demonstrate your company culture are clutch. For an example, we used photos from a company trolley ride, a trip to Six Flags, a party at Goose Island, our office, and more. The genuine smiles, laughter, and happiness shows everyone who and what drives our business.

2) Videos

What’s better than a picture? A video. Ohhh yes. Now that’s the full package. On our career site, we have a short clip where some of the agents at Homescout Realty discuss the company, our culture, the perks, and more. We also display our video contest, which was when our co-founders challenged the team to create a short clip of why Homescout Realty was one of the best places to work in Chicago. You can see the results of who won here.

3) Testimonials

Testimonials are always a great bonus to your site. I like reading reviews and knowing other individual’s opinions. It’s newfound knowledge to your potential client or future co-worker, and it’s positive reinforcement! Why not? Simply reach out to current customers and ask in your pretty please with a cherry on top voice for a testimonial. What goes around comes around, and I’m sure they will be more than willing to help!

4) Social Sharing Icons

Who doesn’t have Facebook or Twitter these days? Recently, I have even been getting notifications that my grandmother ‘liked’ one of my Facebook pictures. Yikes. Might need to hop onto privacy settings for that one…kidding grandma. Anyways, including icons so people can follow you on Twitter, like your Facebook page, read your blogs, etc are definitely a plus. Maybe even my grandma will stumble upon your page. You never know.

On another note, it’s also very beneficial to have an icon for individuals to ‘share this job’. I will be honest and vulnerable…this is something we still need to implement. So, you might just be one step ahead of us!

5) Job Description

Okay, maybe this is an obvious, no-brainer, but you’d be surprised. Many career sites do not even have a description of the positions available. Crazy, huh? At Homescout, we have three separate items: An ‘About Our Company’ section, a paragraph length job description, and a responsibilities and requirements section with very detail-oriented bullets. After reading through everything, you will definitely know if you are a good candidate.

So there you have it! Five easy updates for a cool career site. Hope you enjoyed the piece, and please let us know if you have any ideas of your own!

Read more about career sites in our latest ebook!

About the Author

Adam co-founded Hireology with the mission to help growing companies make better hiring decisions through data and better technology. Adam is passionate about entrepreneurship, donating time to a number of organizations that support the entrepreneurial cause. Adam completed his undergraduate study at the University of Illinois at Urbana-Champaign, and received his MBA from DePaul University in Chicago, IL.