5 Things You Cannot Miss at NADA100

By Team Hireology,
January 5, 2017

If you’re planning on attending the 2017 NADA (National Automobile Dealers Association) Convention & Expo, buckle up and get ready for the year’s biggest event in the automotive industry.

The 2017 NADA Convention & Expo will kick off NADA’s 100th anniversary in New Orleans at Mardi Gras World on Thursday, January 26th. From there the exhibit hall and sessions begin at the Ernest N. Morial Convention Center. The event, as always, is expected to offer top-notch entertainment, the latest and greatest industry insights, and enhanced networking opportunities.

As a seasoned NADA Conference attendee, Hireology knows a thing or two about making the most of this event. To ensure you make the most of your experience at the 2017 NADA Conference, we lay out the five things you must see and attend this year.

5 Can’t Miss Events at NADA100

#1 NADA100 Carnival

What: Opening event for the NADA100 celebration

When: Thursday, Jan. 26 from 7pm – 10pm

Where: Mardi Gras World, New Orleans

Why attend?

If you enjoy great food and music, then you’ll want to be at this event, exclusive to attendees. According to the NADA, ‘It will feature cuisine from New Orleans’ top restaurants and entertainment from local jazz musicians, Cowboy Mouth and headlining band Foreigner.’


#2 Great New Workshop Tracks

What: New interactive and peer-to-peer learning sessions

When: (See the workshop schedule)

Where: The Ernest N. Morial Convention Center

Why attend?

Two new workshop tracks will be on the conference schedule this year, the ‘Studio: Interactive Learning Session’ and ‘The Exchange: Peer-to-Peer Learning Session.’ These two workshops will help improve the conference experience for those who prefer hands-on learning and/or networking with their peers.

Studio Interactive Learning Sessions will provide workshop attendees with a better opportunity to interact with presenters. And The Exchange: Peer-to Peer Learning Sessions will offer attendees the chance ‘to connect with subject-matter-experts and your peers on pressing industry topics,’ according to the NADA.

On top of the regularly scheduled workshops, these two are sure to allow you to better learn and network than ever before.


#3 The Lifestyle Experience

What: Three new entertainment pavilions on the Expo floor

When: Friday, Jan. 27th to Saturday, Jan. 28th from 8:30am – 5pm and Sunday, Jan. 29th from 8:30am – 4pm

Where: Halls G and B at The Ernest N. Morial Convention Center

Why attend?

What’s better than enjoying some entertainment while you work? Each new pavilion (Lifestyle Excite, Explore and Relax) offers a unique experience for every attendee.

The Lifestyle Excite Pavilion will offer everything from complete makeovers by Saks Fifth Avenue to professional headshots. The Lifestyle Explore Pavilion will let attendees stimulate their minds with fun activities like ‘Brain Art’ or experience the need for speed in a NASCAR Simulator.  At the Lifestyle Relax Pavilion, anyone will have the opportunity to unwind and recover via a massage chair and other health stations like an Amethyst Biomat.

The Lifestyle Pavilions will come in handy after a long night or hours of walking around the conference floor.


#4 Motorsports Greats Roger Penske & Helio Castroneves Keynote the Conference

What: ‘Racing to be the Best’ – Keynote speaker lineup at the NADA Convention

When: Saturday, Jan. 28th

Where: The Ernest N. Morial Convention Center

Why attend?

Don’t miss out on the chance to hear Roger Penske, Chairman of Penske Corp. and Helio Castroneves, three-time Indianapolis 500 winner speak with Keith Crain in this keynote presentation. These highly respected speakers will talk about what it takes to succeed, as well as answer other revealing questions as they take the stage Saturday night.


#5 Adam Robinson’s Studio Session

What: ‘Build and Retain a High-performance Team to Win Your Market,’ presented by Hireology CEO Adam Robinson

When: Friday, Jan. 27th from 10:30am – 11:30am (Room 352) and Sunday, Jan. 29th from 10:45am – 11:45am (Room 353-355)

Where: Rooms 352 on Friday and 353-355 on Sunday at The The Ernest N. Morial Convention Center

Why attend?

As NADA describes the session, ‘In this fast-paced and data-rich session, learn how a strong dealership employment brand combined with a consistent hiring process leads to higher performance, higher gross, reduced costs and dramatically lower turnover. New research drawing on HR practices across thousands of dealerships will be discussed, and attendees will be able to benchmark themselves against top-performing peers.’

With a new book in the works and a coveted spot during a panel at the Automotive News Retail Forum, Adam has cemented himself as an industry thought leader. We might be a little bias on why we think you should attend this session, but we do guarantee that you’ll gain new insight on how to drive customer experience and profitability through hiring. There’s a reason why more and more dealerships are working with Hireology; let Adam convince you why.

Get a Head Start  

 There will be plenty workshops to attend, people to meet and things to see at the 2017 NADA Conference & Expo; January 26th can’t come soon enough! 

These were just 5 things you cannot miss at NADA100. Looking for some extra insight before the NADA Conference? Download our complimentary eBook below to discover the 2017 hiring trends that are driving change.

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