What are your top priorities when prospective candidates visit your career website? This isn’t a trick question. The No. 1 goal for your auto dealership career site should be a seamless user experience that allows the job seeker to get as much information about your business and the job opportunity as possible.
The career site is an extension of your organization – albeit a digital version. The lengths you go to while providing dealership customers with an optimal experience should be extended to those who are looking to become part of your business. In other words, you should be rolling out the red carpet for candidates, especially the top talent who will push your business further into the black.
With this in mind, here are a four factors you should take to heart when you’re creating or reconfiguring your auto dealership’s career site:
1) Design the User Experience for the Candidate
Christian De Pape, head of marketing at a social sourcing recruitment firm headquartered in Vancouver, British Columbia, explained in an article for the Society of Human Resources Management that it’s imperative to consider the applicant experience. However, the main caveat is that you have to know what type of applicant you’re looking for. This will allow you to devise a design and user experience that caters to their interests, wants and needs – enabling you to better attract the right people from the very start.
2) Include Strong Employment Branding
An employment brand is the job seeker’s perception of what it would be like to work for your organization. In other words, it’s the impression that your prospective, current and past employees have in their minds about the employment experience at your dealership. Regardless of the current employment rate, there is always a battle for candidates. So, if your business wants to recruit more job seekers or top talent, you need to have a strategic advantage. After all, why should a candidate want to work at your dealership over your competitor down the street?
3) Make it a Multimedia Experience
While it’s important for your dealership’s website to be rich in valuable written content that clearly conveys what your brand values and what’s expected of employees, visuals are increasingly important for today’s sites. For instance, Recruiting.com highlighted the fact that videos are a compelling way to showcase your dealership’s staff, culture and the day-to-day experiences of specific roles.
4) Take Advantage of Analytics to Get Web Performance Insight
Ultimately, you want to know whether or not the changes you make to your career site are paying off. Google Analytics is one of the most powerful tools to help you see how many people are visiting your website, how long they stay, which pages they look at and whether they complete an application during their visit.
Think of your dealership’s career site as the showroom for your business. You want to ensure that anyone who visits your site is left with a positive experience, comes back later for more information or is motivated to fill out an application.
Want more information on how to create an effective careers page for your dealership? Download the complimentary checklist below!