3 Ways to Reinvent Your Franchise’s Career Site

By Adam Robinson,
April 27, 2016

The number of businesses that continue to have outdated or nonexistent career sites is alarming. Without staying on top of modern trends and practices, your brand simply will not be able to attract the type of talent you really want to your franchise.

Don’t let your outdated career page get in the way of finding the right employees. Take an inventory of what’s wrong with your brand’s career page and proactively begin to fix it. If you’re not sure where your website stands, here are three simple things to look for to create a better hiring experience.

3 Things to Look for…

1) Begin by Creating a Career Site

Many franchise brands don’t have a career page on their website. A brand should not only have a website where candidates can learn about the company, but also a place where candidates can apply for open positions, while you capture their interest.

The days of having the majority of your candidates walk into one of your franchise locations and ask for an application are long gone. It’s very difficult for today’s applicants to inquire about an open position if they can’t find it online – especially if on your career site. Remember you should always make it easy for prospective employees to come to you.

2) Shorten the Application Process 

A major problem that a lot of career sites have is that the application process takes far too long. When creating a career site, you must always consider the candidate experience. If you were an applicant, how long would you want to spend applying? Odds are you wouldn’t want it to eat up your day. If a candidate is spending too much time applying to an open position on your site, chances are they will abandon it and find a business with a more efficient application process.

The initial part of the application shouldn’t take more than 10 minutes. It’s really meant to give you a brief overview of the candidate to see if they are the right fit, not an in-depth analysis of their personal history. All you should require of candidates when they apply is a complete application and resume, as well as a cover letter, if necessary.

3) Be Mobile Friendly

It’s no secret everyone is on their phones. According to job search engine website, Snagajob, users increased their mobile job searching by 95 percent in 2015. Companies who are not mobile-friendly to job seekers are not helping themselves.

For those of you who wouldn’t know where to begin when it comes to making your career site mobile friendly, here are a few tips directly from our latest eBook:

  1. Optimize your career site so it looks great on mobile devices with a mobile-specific site or responsive design
  2. Use mobile-enabled job applications so candidates can easily apply from their mobile devices
  3. Create automated text-messages to communicate with candidates on mobile devices
  4. Provide relevant mobile optimized content so applicants can easily learn about your company from their mobile devices

Mobile is not the way of the future; it’s the way of the present. If your brand’s career site is not optimized, you could be falling behind. To learn how to implement a mobile friendly recruiting process, read our article regarding mobile recruitment.

These were just a few examples of things to improve upon. To see the full list, click here to download our complimentary eBook below and get insights into how you can change your franchise’s career site for the better.

About the Author

Adam co-founded Hireology with the mission to help growing companies make better hiring decisions through data and better technology. Adam is passionate about entrepreneurship, donating time to a number of organizations that support the entrepreneurial cause. Adam completed his undergraduate study at the University of Illinois at Urbana-Champaign, and received his MBA from DePaul University in Chicago, IL.

Subscribe to our weekly newsletter and learn how to build your best team.