3 Ways to Manage the Gap in Home Health Talent

By Beth Kempton,
September 28, 2017

Healthcare is one of the largest and fastest-growing industries in the U.S. and is expected to add roughly 715,700 new jobs between 2012 and 2022. Despite this growth, home care agencies have been struggling to meet the increasing demand of an aging population due to a scarce supply of nurses and other home health workers.

To combat the challenge, home healthcare agencies must have an effective recruiting process to attract top talent. Here are some tips to help your home health agency build the best team possible.

Create a Well-Oiled Hiring Process

Your home health organization should adopt and follow a proven hiring process that can bring in top talent, maintain a pipeline of reserve talent, and develop existing talent into future leaders. An effective hiring process should include reviewing applicants regularly, conducting multiple rounds of interviews, requiring candidate skills tests and completing thorough reference and background checks. In addition, hiring managers should ensure all onboarding materials are presented clearly so new hires understand what is expected of them. 

Redesign Benefits Packages

For today’s job seekers, compensation is no longer the only consideration when weighing the benefits of a job offer. Work flexibility, culture and comprehensive benefits packages are just as important. To attract top candidates, highlight a positive culture that cares about the staff, opportunities for growth and overall benefits packages. Potential employees, regardless of age or industry, will want to work for an organization with a desirable career path and benefits that include health insurance, vacation/PTO, performance bonus, paid sick days and a retirement plan.

Embrace Hiring and Talent Management Technology

Hiring and talent management technology can give your agency an advantage over other organizations looking for caregivers. An all-in-one, centralized hiring and talent management platform allows your agency to streamline all of your hiring efforts, as well as managing the entire employee lifecycle from hire to retire. Through the platform, you can develop job descriptions that speak directly to in-demand talent. These opportunities can then be shared through job boards, paid postings and social channels with a single click. Additionally, an integrated company career site can set you apart from other home health agencies by giving you the chance to showcase your company culture, story and core values –  as well as provide employee testimonials, giving applicants an inside view into your organization.

Once a hire is made, you can manage all HR processes – including onboarding, payroll, time and attendance and benefits administration – all in one centralized platform. By working with an integrated hiring and talent management system, you can have more centralized, automated HR capabilities and reallocate or remove unnecessary resources, ultimately making your business more profitable.

With the right approach, strategy and technology to recruit, retain and develop home health professionals, your agency can focus on its core mission – delivering high-quality care to patients.

For more tips on building your best team, download our eBook, “The 9 Elements of a Well-Oiled Hiring Process.”

About the Author

Beth is the content strategist on Hireology’s marketing team, responsible for creating compelling blog posts, eBooks, marketing materials and other content. Her background includes five years of experience at a B2B digital marketing agency, where she crafted content for a variety of clients, including several in the HR technology space. Before beginning her career, Beth attended Loyola University Chicago, where she studied advertising and public relations.

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