Attracting certified nursing assistants (CNA) to your home care agency or long-term care facility can be challenging. With an increased need for CNAs and other healthcare professionals, it has become more challenging to stand out from your competition. And while it’s important to have a standout recruitment process, the hiring process begins with your job descriptions. 
Here are some general guidelines to follow when creating an attention grabbing, search-friendly CNA  job description. And for more home care and long-term care job description assistance, check out this resource

CNA Job Requirements  

While certified nursing assistants have a lot of similar requirements to home health aids, the distinction between the two roles is that an HHA helps with more basic tasks than required of the CNA, like laundry and running errands. A CNA is also allowed to provide more advanced medical care, as they function under the supervision of a registered nurse or licensed practical nurse. 
CNAs can become certified through a medical school or community college, and all CNAs require a state-issued license to practice. State by state, the level of training and experience required to do certain tasks may vary. 
As with any job in the healthcare field, soft skills are of immense importance and should absolutely be requirements for filling your CNA roles. A CNA should be empathetic, flexible, positive, and have a strong work ethic. The job can be quite demanding and stressful at times, so these soft skills are just as important as the hard skills required.  

CNA Job Description Outline and Best Practices

When constructing your job description, use direct and inclusive language, and highlight why working at your agency or facility is the right choice. Touch on your company culture and employer brand, share that you have career growth opportunities, and note any recent awards. These additions will make your job descriptions more compelling. 
To help with SEO, link back to your careers page and keep your descriptions brief (between 400-800 words), and include an equal opportunity statement. Here’s what else should be in your job description: 
Job: Certified Nursing Assistant (CNA) 
Benefits: 

Responsibilities: 

Requirements:

Hire More CNAs 

Crafting your job descriptions is just the beginning, and Hireology wants to help you every step of the way as you screen, interview, and onboard your CNAs. If you’re interested in seeing what Hireology can do for your hiring process, you can schedule a demo here.