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 How to Attract the Right Talent

According to a recent Automotive News article, the idea of hiring product specialists is intended as ‘an emerging model that some other dealerships have adopted to put customers at ease.’ Product specialists work on a fixed salary as opposed to hitting monthly sales numbers, allowing them to focus all of their energy on finding the best car for customers.

More and more dealerships are hiring product specialists, yet since this newly adopted position is still in its infancy at dealerships, not every hiring manager knows how to rightly attract the type of job seekers suitable and willing to fill this position.

Before you begin the hiring process, there is one critical factor for attracting qualified candidates to fulfill your product specialist roles-the job description. Most young job seekers aren’t looking to get into traditional auto sales, so it’s important to highlight the fact that you’re hiring for a product specialist position to drive more interest in the millennial market. Let job seekers know this key difference in the job description and post.

How to Post Your Job:

Here’s an example of a Product Specialist job description:

Job: Product Specialist

Company: Jon Doe Automotive

Benefits:

  • 401K, medical and dental insurance, paid time off, etc.
  • Any other benefits that your dealership may offer to employees

Responsibilities:

  • Assist customers in selecting a vehicle by asking questions and listening carefully to their responses
  • Direct clients to online tools available for reviewing vehicle options, packages, features.
  • Prepare and present demo vehicles so latest technology is enabled and ready for display (Bluetooth, navigation, green fuel options, hybrid tools, etc.)
  • Explain product performance and benefits
  • Describe all optional equipment available for customer purchase
  • Build strong rapport with customers
  • Perform high-quality, professional and knowledgeable presentation and demonstration of new/used vehicles
  • Work closely with Sales Manager on pricing tiers associated with different models & their respective technology options
  • Assist with lead generation by managing incoming email leads & set appointments for vehicle demonstrations all over email and text communication
  • Prepare email collateral for clients in anticipation of scheduled appointments, making sure clients are informed before they walk into the dealership

Requirements:

  • Compensation is salary base + bonus
  • Enthusiastic with high energy throughout the sales workday
  • Prepared to be a ‘sponge’ with Sales Managers
  • Eager to learn about the automotive industry
  • Ready to hit the ground running on learning new products in & out
  • Outgoing with a friendly personality
  • Have quality customer service skills
  • Possess strong communication skills

Still unsure of hiring product specialists at your dealership? Download the complimentary eBook below and discover why it’s time to change the perception of sales jobs at your dealership.

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