Data from the NADA Workforce study shows that female representation in dealerships stands at 18 percent with only 8 percent employed in key stakeholder positions. For an industry that prides itself on cutting edge innovation, why aren’t we paying attention to the fact that 62 percent of female car buyers would prefer to purchase from another woman?
“Women make up only 18.6% of all dealerships teams”
– 2016 NADA Workforce Study
Ensure your dealership’s culture, job descriptions, and job sites are not repelling women and other candidates to your store.