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Consider the following facts. According to LinkedIn research:

Keep in mind, the interview is just one piece of the overall candidate experience. However, even one touchpoint has the potential to completely alter the perceptions a job seeker has of an employer or job opportunity.

As you can imagine, managing all the candidate touchpoints throughout the hiring process is a significant feat for most franchise brands. Job seekers typically interact with job portals, social networks, your brand’s career page and a number of other online resources before even speaking to a hiring manager on the phone or email.

So, putting a greater emphasis on improving the candidate experience is necessary to improve the quality of new hires and promote your franchise brand as a great place to work for future job seekers. More importantly, you can better ensure talent pools don’t dry up.

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